The Director of Marketing will lead demand generation, brand strategy, content production, events management, and partner marketing while optimizing for pipeline growth and market presence in AI infrastructure.
About the Role
Requirements
Benefits
Aethir is scaling category-defining AI infrastructure, and we need a full-stack Director of Marketing—a mini-CMO who can run demand gen while owning the broader marketing ecosystem: brand, content, events, PR/AR, website, social, and sales enablement. You’ll turn Aethir’s technical advantage into pipeline, credibility, and market presence across enterprise and developer audiences.
What you’ll doDemand Gen & Growth- Build and run integrated marketing plans that drive qualified pipeline across search, social, partnerships, content, and developer channels.
- Run always-on and campaign-based motions that reach Heads of AI/ML, Infra/Platform, IT/Data leaders, and technical influencers.
- Execute ABM programs for top enterprise accounts using intent, firmographics, and tailored value props.
- Shape and refine messaging across enterprise and technical audiences; maintain consistency across web, sales materials, and product narratives.
- Lead PR/AR and light IR support—story development, agency coordination, and strategic placements.
- Own content strategy and production: case studies, solution pages, blog posts, benchmark/technical content, and executive POVs.
- Plan and manage webinars, technical workshops, executive roundtables, and major industry conferences (re:Invent, GTC, KubeCon, Snowflake Summit, ODSC).
- Lead pre/during/post motions, booth strategy, demo flow, and integrated follow-up tied to pipeline.
- Own the website strategy, updates, conversion optimization, and experimentation.
- Develop and maintain a strong social presence across LinkedIn, X/Twitter, and relevant developer communities.
- Equip SDRs/AEs with collateral, sequences, talk tracks, competitive notes, ROI materials, and industry-specific messaging.
- Partner with Sales to maintain alignment on narratives and outbound motions.
- Manage co-marketing with cloud/SI/ISV partners: joint events, solution pages, and shared campaigns.
- Support partner-sourced and co-sell opportunities through coordinated marketing efforts.
- Maintain clean scoring, routing, basic attribution, and core dashboards (with RevOps support).
- Run fast experiments on channels, creative, and offers; scale what's working and cut what isn’t.
Requirements
- 5–8+ years in broad B2B marketing (demand gen + product/solution messaging + events + content + comms).
- Experience in AI/ML infrastructure, cloud, data platforms, or developer tools.
- Proven ability to generate pipeline through integrated campaigns and high-impact events.
- Strong copywriting and storytelling skills for technical and executive audiences.
- Hands-on with MAP/CRM (HubSpot/Marketo + Salesforce) and ABM tools (6sense/Terminus).
- Comfortable leading PR/AR efforts and maintaining brand consistency across channels.
- Strong multitasker who balances execution, creativity, and cross-functional collaboration.
- Experience with developer and enterprise buyer audiences (CTO/CIO/VP Eng/Head of AI).
- Community/technical ecosystem experience (GitHub, Discord, forums).
- Light design/web skills (Webflow, Figma).
- Familiarity with tools across analytics, content, and event stacks.
Benefits
- Hypergrowth Startup Environment
- Fantastic Career Progression Opportunities
- Work within a Global and Local Team
- Collaborative and innovative work environment with opportunities to contribute to cutting-edge project.
Top Skills
6Sense
Figma
Hubspot
Marketo
Salesforce
Terminus
Webflow
Similar Jobs
Software • App development
Lead core product strategy at Sortly across inventory management and growth initiatives, while overseeing product managers and cross-functional collaboration.
Top Skills:
Inventory ManagementProduct ManagementSaaSSupply ChainWorkflow Automation
Edtech • Information Technology • Software
The Senior Detection Engineer designs, develops, and tunes detection rules for SIEM, collaborates with SOC teams, and ensures high-fidelity alerts while addressing security challenges.
Top Skills:
AWSAzureBashGCPPowershellPythonSIEM
Edtech • Information Technology • Software
Lead the development of the Information Security program, assess risks, manage vendor security, and build resilience strategies across the organization.
Top Skills:
CobitCoso ErmFairGdprIso 27001Iso 31000ErmNist RfmPciSoc 2
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
