Director of Marketing Analytics

Department:  E-commerce

Location:  Remote (United States)

The Director of Marketing Analytics will lead our marketing analytics efforts and play a crucial role in driving data-driven decision-making across the organization. In this leadership role, you will be responsible for developing and implementing a comprehensive marketing analytics strategy and delivering actionable insights that drive a growth marketing framework and optimize GTM efforts. 

You will be responsible for insights and analysis that enhances customer acquisition, retention, and revenue growth in a subscription software environment. You will play a critical role in strengthening our marketing analytics capabilities, cross-functional collaboration, and experimentation framework to drive data-informed decision-making.

Responsibilities:

• Own Growth Metrics & Reporting 
• Support a data-driven growth framework that integrates across paid, inbound, lifecycle, and full-funnel marketing efforts. 
• Define and track key performance indicators (CAC, LTV, conversion rates, retention, engagement) to inform strategic decisions.
• Enhance Marketing Analytics & Insights
• Establish a best-in-class analytics infrastructure, integrating multi-touch attribution, predictive modeling, and real-time performance insights to optimize spend and impact.
• Collaborate with Digital & Martech Teams
• Work closely with the digital team (data engineering, website, martech) to ensure seamless data integration, reporting, and marketing automation execution.
• Drive Experimentation & Optimization 
• Implement a structured growth experimentation process to test, iterate, and scale high-impact marketing strategies.
• Foster Cross-Functional Collaboration 
• Partner closely with Demand Gen, Product Marketing, E-commerce, Sales, and Customer Care teams to align strategies and ensure data-informed decision-making.

Qualifications:

• Deep experience applying growth marketing strategies in a subscription-based software environment, understanding metrics like ARR, churn, and retention drivers.
• Ability to translate complex data into actionable marketing strategies.
• Experience with marketing analytics platforms, experimentation frameworks, and growth models. Excellent communication, presentation, and storytelling skills, with the ability to translate complex data into clear and concise insights for diverse audiences.
• Skilled at working across matrixed teams, driving alignment, and influencing senior stakeholders.
• Proven track record of supporting scalable, repeatable growth systems. Experience identifying behavioral or performance signals to enable paid, inbound, lifecycle, and full-funnel marketing efforts.
• Strong understanding of marketing analytics methodologies, including data collection, analysis, and visualization. Experience with marketing attribution modeling and marketing mix modeling.
• Skilled at measuring the effectiveness of marketing programs, uncovering what’s working and what’s not, and translating insights into clear recommendations that drive smarter investment decisions and higher-impact execution.

Education/Experience:

• A bachelor’s degree in marketing, Statistics, Business, or a relevant field of study and/or equivalent work experience is required.
• MBA, master’s degree preferred.
• 7+ years of experience in marketing analytics, marketing research in a subscription-based software, product led growth company

UA Salary Range/Hourly Rate of Pay:  California Salary Range = $180K - $200K

Base salary/hourly rate of pay will be based on the cost of labor for the city/state in which the new hire resides, at the time of hire.

UA offers competitive benefits:  Profit sharing, Medical/Dental/Vision, 401K Safe Harbor Contribution, Stock Options, Flexible time-off (PTO/Sick Leave/Company Holiday Time-off), etc.

UA Mission:  We exist to thrill and inspire music makers everywhere with timeless sound and impeccable craftsmanship, freeing the songs inside and allowing you to sound like the records you love. 

UA Vision:  In the future, music makers around the world will trust Universal Audio as a friend and creative partner, inspiring them to craft amazing records as naturally as playing their first instrument or singing their favorite song. The best home, project, and professional studios will feature most of the UA equipment from floor to ceiling — ranging from audio interfaces and guitar gear to microphones and software — all of it working together to deliver unrivaled sonics and operational symphony. Our customers will eagerly await each new UA product like a hit record or blockbuster movie, trusting that it may spark them to create the best music of their lives. In doing so, UA will become revered worldwide as the way that music is made.

Universal Audio is an equal employment opportunity employer. Our policy is not to discriminate against any applicant or employee based on race, color, religion, national origin, gender, age, sexual orientation, gender identity or expression, marital status, mental or physical disability, genetic information, or any other basis protected by applicable law. UA also prohibits harassment of applicants or employees based on these protected categories.