Director, Marketing Analytics (Remote)

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role:

The Director of Marketing Analytics will play a key role in achieving our mission by turning CrowdStrike’s rich data into insights that accelerate pipeline, revenue, and platform adoption. You will build and manage a small marketing analytics team that partners closely with Demand Generation, Digital Marketing, Field & Partner Marketing, Product Marketing, as well as cross-functionally across GTM analytics teams to: 

• Define how we measure success across the full go-to-market funnel

• Provide clear, actionable insight into where to invest and how to optimize

• Connect marketing activity directly to key funnel and revenue metrics including pipeline, ARR, CAC and retention.

You are comfortable going deep into the data and presenting the insights and recommendations in a clear, concise and actionable manager to all key stakeholders and senior executives.

What You'll Do:

Strategy & Leadership

• Help define the global marketing measurement framework from top of funnel to customer acquisition and expansion,  including core KPIs, definitions, and governance. 

• Develop and drive a multi-year analytics roadmap that supports CrowdStrike’s growth strategy, including AI-driven insights and experimentation approaches.

• Build, lead, and mentor a marketing analytics team; set goals, establish processes, and foster a culture of curiosity, accountability, and continuous improvement. Work collaboratively across GTM analytics teams to ensure a common set of data, definitions and measurements across the funnel. 

• Serve as a key advisor to the CMO and marketing leadership, translating complex data into clear recommendations and trade-offs.

Performance Measurement & Insights

• Design and operationalize dashboards and reporting that provide real-time visibility into marketing performance across channels, segments, regions, and products..

• Lead analysis of full-funnel performance (awareness, engagement, MQL, SQL, pipeline, bookings, module adoption, ARR) to identify growth opportunities and performance gaps. 

• Develop and maintain a GTM and marketing attribution model to measure program ROI and inform budget allocation and channel mix decisions.

• Partner with the Demand Generation and Digital teams to run structured experiments (A/B tests, incrementality tests) and provide statistically rigorous recommendations.

Revenue & Forecasting

• Collaborate with Sales, RevOps, Alliances and Finance on pipeline diagnostics, forecasting, and scenario modeling for marketing-sourced and influenced pipeline and ARR. 

• Build models that link marketing inputs (spend, campaigns, programs) to outputs (pipeline, ARR, retention/expansion) at segment and product levels.

• Provide executive-ready insights for QBRs, board materials, and planning cycles, highlighting what’s working, what’s not, and where to invest next.

Storytelling & Change Management

• Turn data into compelling narratives that influence senior stakeholders and drive action. 

• Educate and enable the broader marketing organization on metrics, dashboards, and how to use data in planning and execution.

• Advocate for a data-informed culture while balancing quantitative insight with market context and customer understanding.

What You'll Need:

• 15+ years in marketing analytics, business intelligence, data science, or related roles, with a strong focus on B2B and/or B2B SaaS businesses.

• Experience leading analytics teams, including hiring, coaching, and career development. 

• Proven track record partnering across Marketing and Sales leaders to drive measurable improvements in pipeline, conversion, and ROI.

• Experience with a modern marketing and analytics tech stack, including Salesforce, Tableau, Marketo, Google Analytics, Adobe Analytics, Snowflake as well as the next-generation of AI-powered technologies.

• Strong statistical and analytical skills, including comfort with experimentation design, regression, pipeline modeling and forecasting techniques (hands-on or via close partnership with data science).

• Excellent communication and presentation skills; demonstrated ability to create C-level narratives and influence decisions. 

• Bachelor’s degree in a quantitative or related field (e.g., Statistics, Mathematics, Economics, Engineering, Computer Science, Business Analytics); Advanced degree is a plus. 

Preferred Qualifications:

• Experience in cybersecurity, infrastructure software, or enterprise SaaS.

• Direct experience supporting complex, multi-stakeholder enterprise sales cycles and performance marketing velocity related metrics.

• Familiarity with AI/ML-driven marketing use cases (propensity models, next-best-action, churn/upsell modeling).

• Experience working in a high-growth, global organization with distributed teams.

Key Competencies:

• Strategic thinker, operator, and builder – can set the vision and then roll up sleeves to execute. 

• Business-first mindset and intellectual curiosity– obsessed with understanding how marketing drives revenue, not just generating reports.

• Cross-functional collaboration – skilled at aligning cross-functional stakeholders around shared metrics and insights.

• Partial to action – comfortable in a fast-paced environment with evolving priorities.

• Quality focus – trusted steward of data quality and an honest broker of insight.

#LI-MJ1

#LI-REMOTE

Benefits of Working at CrowdStrike:

• Market leader in compensation and equity awards

• Comprehensive physical and mental wellness programs 

• Competitive vacation and holidays for recharge  

• Paid parental and adoption leaves

• Professional development opportunities for all employees regardless of level or role

• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections

• Vibrant office culture with world class amenities

• Great Place to Work Certified™ across the globe

CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.

CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements.

If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at [email protected] for further assistance.

Find out more about your rights as an applicant.

CrowdStrike participates in the E-Verify program.

Notice of E-Verify Participation

Right to Work

CrowdStrike, Inc. is committed to fair and equitable compensation practices. Placement within the pay range is dependent on a variety of factors including, but not limited to, relevant work experience, skills, certifications, job level, supervisory status, and location. The base salary range for this position for all U.S. candidates is $170,000 - $260,000 per year, with eligibility for bonuses, equity grants and a comprehensive benefits package that includes health insurance, 401k and paid time off.

For detailed information about the U.S. benefits package, please click here. 

Expected Close Date of Job Posting is:03-13-2026