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The Director of Marketing for the Americas Region will lead all downstream marketing activities and drive the adoption of disruptive medical technologies. This role will collaborate closely with upstream marketing, sales, and other cross-functional teams to execute regional strategies that accelerate market penetration, revenue growth, and brand awareness. The ideal candidate will have extensive experience in downstream marketing, regional market dynamics, and cross-functional coordination within the medical device industry.
What you will be doing:
- Downstream Marketing Leadership: Develop and execute regional marketing strategies to support product launches and accelerate adoption in the Americas. Represent the voice of customer for next generation product development. Engage field organization through field travel to understand the current selling, competitive, physician practices, clinical and healthcare environment and assist in making necessary changes to the clinical curriculum.
- Market Development: Identify key customer segments (e.g., healthcare providers, hospitals) and create targeted campaigns to promote product benefits and value propositions.
- Cross-Functional Collaboration: Work closely with upstream marketing, R&D, sales, and regulatory teams to align on product positioning, messaging, and go-to-market strategies. Lead and/or participate in cross functional special project teams.
- Sales Enablement: Provide tools, training, and resources to the sales team to effectively communicate product benefits and close deals. Assist in evaluating field sales clinical training needs.
- Event Management: Oversee participation in regional trade shows, conferences, and workshops to enhance visibility and engagement.
- Performance Metrics: Track campaign performance, customer feedback, and market trends to optimize strategies and ensure ROI.
Qualifications:
- Minimum 10 years of experience in commercial roles including downstream marketing and sales within the medical device industry.
- Proven track record of driving adoption for innovative medical technologies in regional markets.
- Demonstrated experience with KOLs and existing users to establish and disseminate clinical, technical, procedural and programmatic best practices.
- Strong understanding of regulatory environments in the Americas (e.g., FDA compliance).
- Exceptional leadership skills with experience managing cross-functional teams and external agencies.
- Expertise in downstream marketing strategies (customer targeting, product promotion).
- Strong analytical skills for tracking metrics and optimizing campaigns.
- Excellent communication skills for stakeholder engagement across regions.
Let us introduce ourselves
Insightec is a growing medical technology company transforming patient lives through innovative incisionless surgery. Based on two decades of clinical experience and research and development, the company’s Exablate® Neuro platform focuses sound waves, guided by MRI, to provide tremor relief to patients with Essential Tremor and Tremor-dominant Parkinson’s Disease.
Research for future applications in the neuroscience space is underway in partnership with leading academic and medical institutions.
We are a global team united by a common vision to transform healthcare by making focused ultrasound a standard of care for patients. Our culture is built on Our Values of integrity, team, quality, innovation and patient care. We challenge and empower our people to be great at what they do and leverage our different ideas, skills, interests and cultural backgrounds to succeed.
After a recent investment round, Insightec is valued at more than $1B, bringing it to unicorn status. We are over 350 strong in Haifa and K. Ono in Israel, Miami, Dallas, Shanghai and Tokyo.
Do the most meaningful work of your career by joining us in our mission to make the impossible possible.
Insightec is an equal opportunity employer and is committed to a safe work environment free from discrimination, where employees are treated with dignity and respect. Insightec does not discriminate against any employee or applicant on the basis of race, color, religion, national or ethnic origin, sexual orientation, gender identity or expression, age, disability or other characteristics protected by law. We adhere to these principles in all aspects of employment including hiring.
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