Lead B2B demand generation, manage sales operations, optimize CRM workflows, and build partnerships to enhance lead quality and sales success.
About StartEngine
StartEngine is the FinTech powerhouse driving the future of fundraising and alternative investing. StartEngine was founded by Howard Marks, the co-founder of Activision (now valued at over $75B), with the goal of helping entrepreneurs achieve their dreams by removing funding barriers. Howard partnered with co-founder Ron Miller, a veteran entrepreneur and early advocate of equity crowdfunding, to build a platform that democratizes access to capital. In 2020, StartEngine welcomed Shark Tank judge and serial entrepreneur Kevin O’Leary (aka Mr. Wonderful) as Strategic Advisor and Investor. Since its inception, StartEngine has helped over 550 companies raise more than $1.1B from retail investors, with investments starting at as little as $100.
Why merely back a company when you can own a piece of it?
About the Role
We’re looking for a Senior Manager of Growth & Marketing Operations to own our marketing systems while helping shape and execute top-of-funnel growth strategy. This role is ideal for someone who thrives in backend processes and systems optimization, but also brings a strategic lens to how operations drive pipeline and performance.
You’ll be responsible for streamlining campaign execution, enhancing our email and CRM infrastructure, improving lead flow and data quality, and leveraging insights to inform and refine demand generation efforts.
Unlike prior roles focused solely on execution or growth, this position blends both—owning the technical and process backbone of marketing while playing a key role in optimizing how we attract and convert leads.
The ideal candidate is deeply proficient in marketing and sales systems, enjoys cross-functional collaboration, and excels at turning operational insights into scalable growth strategies.
What You’ll Do
- Design and execute multi-channel lead generation campaigns across paid media, email, organic content, outbound, and strategic experiments.
- Partner with sales, RevOps, and product marketing to define lead scoring, refine ICPs, and ensure a clean, high-converting lead handoff.
- Align with internal stakeholders to build data-driven strategies, assets, and automations that support each stage of the lead funnel.
- Own CRM strategy and execution to ensure clean data, proper segmentation, lead tracking, and lifecycle management.
- Represent the lead generation function in strategic GTM planning, contributing to revenue forecasts and pipeline targets.
- Set and exceed KPIs for lead volume, CAC, funnel velocity, and channel-level ROI.
Experience We're Looking For
- Experience with Hubspot or similar CRM (building workflows, managing lead pipelines, automating outreach/re-engagement, curating lead lists for outbound)
- E-mail demand generation experience: developing and launching email campaigns + managing inbound lead process (owning the landing page and associated workflows)
- Managing vendors who support lead gen activities
- Experience creating campaigns, webinars, case studies, and collateral.
- Experience working with CRM data and excel to analyze data and find trends.
- Experience hosting virtual events/leading webinars.
Perks & Benefits
- 100% covered Medical/Dental/Vision - pick your own plan
- Generous Equity package
- Unlimited PTO and sick days
- Paid WeWork Usage (optional)
- 100% Remote
- Team Off-sites and Celebration Dinners
- Paid Maternity/Paternity leave
- 401K program
- Flexible hours
- Be part of one of the fastest growing parts of the FinTech Industry
- A chance to work with a highly profitable and rapidly expanding startup (not VC funded)
Top Skills
CRM
Hubspot
Similar Jobs
.png)
Artificial Intelligence • Blockchain • Fintech • Financial Services • Cryptocurrency • NFT • Web3
You will upgrade blockchain nodes, automate processes, and identify investment areas to improve service effectiveness and reduce manual effort.
Top Skills:
BlockchainIntegration TestingJavaPythonService-Oriented Architecture
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Build and maintain scalable software, collaborate with product owners, and design user-friendly applications while integrating AI into workflows.
Top Skills:
AngularJavaJavaScriptReactServicenowVue
Aerospace • Hardware • Information Technology • Security • Software • Cybersecurity • Defense
The Integration Platform Support Engineer will manage production incidents, support integration solutions, and conduct root cause analysis, ensuring service availability and effective collaboration.
Top Skills:
DevOpsDevsecopsMulesoftUnixWebmethods
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
