Director, Growth Marketing

Our mission at Outside Inc. is to actually get people outside. Our media (Outside, Backpacker, Climbing, Ski, Yoga Journal, and more), entertainment (Outside TV, Warren Miller, Outside Days), and mapping (Gaia GPS, Trailforks, and MapMyFitness) brands inspire, activate, and connect the world’s most passionate outdoor community. Subscription revenue across this portfolio is one of our most important and fastest-evolving business priorities.

We’re looking for a Director of Growth Marketing to drive subscription growth across Outside’s media platforms. This person will own our full-funnel strategy, including everything from pricing, packaging, and benefits to cross-channel acquisition campaigns and lifecycle messaging focused on educating, engaging, and converting users. 

You will identify which audience segments are most likely to subscribe to which products (across media, mapping, and Outside+ bundle subscription offers), develop the strategies to convert them, and maintain the reporting framework to know what’s working. Excellent data skills, thoughtful testing plans, and a sharp understanding of the value proposition of our free and paid offer will be core ingredients to success in this role.   

This person’s core mission is to increase subscription revenue and total subscribers. This is a highly collaborative role, requiring deep partnership across product, editorial, finance, audience development, and business intelligence. 

This role reports to the VP Product & Growth and will manage a small team. As a player-coach, this person will be expected to lead strategy and also do the work — writing briefs, pulling data, building campaign frameworks, and presenting to senior leadership. 

WHAT YOU’LL OWN

Portfolio Subscription Strategy

• Own the acquisition strategy across Outside’s media and entertainment platforms with a clear view of which audience segments are best matched to which products
• Establish and evolve channel strategy across owned channels (on-site, email, push, in-app messaging, podcasts, CTV) and test into paid marketing opportunities 
• Own forecasting in partnership with finance and provide regular performance reporting to senior leadership
• Develop a strong perspective on pricing, packaging, and entry-point diversification to propose expansion and testing strategies for subscriber and revenue growth
• Partner with Business Intelligence and Product to define the data architecture needed to power dynamic, real-time acquisition experiences 
• Drive the registration-first strategy to connect to subscription funnel and first party data efforts

Campaign Development & Execution

• Lead the development of breakthrough cross-channel acquisition campaigns, from strategy through briefing, execution, and optimization
• Develop and execute an ongoing testing strategy across creative, messaging, landing pages, and channels; foster a culture of rapid iteration and evidence-based decision-making
• Ground testing efforts in behavioral, content affinity, and first-party data signals 
• Partner with creative and editorial teams to develop conversion-oriented experiences that reflect Outside’s mission and each brand’s unique value proposition
• Be creative, nimble, and responsible in how you leverage AI tools throughout your workflow – from audience analysis and creative development to campaign optimization and performance synthesis

Team Leadership & Cross-Functional Partnership

• Proactively manage and develop a small team – setting clear goals, providing consistent feedback, and building their capabilities
• Serve as the connective tissue between marketing, product, editorial, BI, and finance — ensuring subscription growth strategy is integrated into the broader business roadmap

WHAT YOU BRING

Required

• 8+ years of growth or performance marketing experience, with a meaningful portion focused on subscription acquisition for a media brand
• Demonstrated expertise in audience segmentation, propensity modeling concepts, and data-driven campaign targeting — you are comfortable reading dashboards, writing briefs for analysts, and pressure-testing model outputs
• Proven ability to operate in a complex, multi-brand environment and align diverse stakeholders around a shared acquisition strategy
• Experience with subscription management platforms (Piano, Stripe, or similar)
• Fluency with analytics platforms (Amplitude, Tableau, or equivalent); ability to independently pull and interpret data without requiring BI support for every question
• Active, integrated use of AI tools in your day-to-day work — for strategy, analysis, creative, and reporting
• Strong written communication and executive presentation skills
• Passion for the outdoors, fitness, or active lifestyle

Bonus

• Experience in fitness, outdoor, or lifestyle consumer brands – you understand enthusiast audiences and can translate that understanding into sharper targeting and messaging
• Experience designing or activating against propensity models or recommendation systems
• Experience with paid media channels and budget management is a nice to have 

What We Offer:

Entirely remote jobs that could be performed in Colorado: Employees can expect to be paid a salary of between $110,000 to $140,000 in the Denver and many other areas. In NYC, employees can expect to be paid a salary of between $120,000 to $160,000. Additional benefits include health care, vision, dental, retirement, Flexible Time Away,  sick leave, and more. This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.