The Director of Growth Marketing will lead growth strategies, manage marketing programs, optimize pipeline performance, and develop a high-performing team. Collaboration with Sales, Product, and Customer Success is crucial.
The Director of Growth Marketing will own and scale the programs that drive enterprise pipeline growth, expansion revenue, and customer engagement across the lifecycle, and will work in close partnership with Sales, Product, and Customer Success to ensure growth programs directly support revenue goals in complex, enterprise buying environments.
This role is ideal for a senior growth leader who thrives on accountability, data-driven decision-making, and building repeatable engines that move the business forward.
Duties and Responsibilities:
Growth Strategy & Go-To-Market Leadership
- Own execution of Arcos’ growth marketing strategy, with a focus on priority industries and high-value enterprise accounts.
- Lead an account-based marketing (ABM) motion that drives pipeline creation, expansion revenue, and long-term customer value.
- Translate go-to-market strategy into integrated growth programs that influence awareness, deal velocity, and customer growth.
- Serve as a core partner in go-to-market planning, aligning marketing strategy tightly with sales priorities and revenue goals.
Revenue Programs & Performance
- Own the performance of integrated growth programs that influence awareness, engagement, pipeline velocity, and expansion within target accounts.
- Establish clear visibility into funnel health, pipeline contribution, and marketing ROI through scalable reporting and analytics.
- Continuously optimize messaging, channels, and programs based on performance trends and market feedback.
- Manage growth marketing budget and forecast marketing’s contribution to pipeline and revenue outcomes.
Team & Cross-Functional Leadership
- Lead and develop a high-performing team spanning sales development, demand generation, and customer lifecycle marketing.
- Set clear priorities, expectations, and accountability while fostering a culture of curiosity and continuous improvement.
- Partner closely with Sales, Product, and Customer Success to ensure growth programs support the full customer journey.
- Champion the use of AI and automation as strategic levers to scale impact, improve focus, and increase team effectiveness.
Requirements
Required Experience
- Proven success driving demand generation and ABM in an enterprise sales environment
- Experience in influencing pipeline, expansion revenue, and deal velocity
- Strong command of CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
- Analytical, outcome-driven mindset with a track record of using data to inform decisions
- Exceptional cross-functional collaboration and communication skills
- Ability to travel up to 30% travel, including domestic and international. The ability to travel by air is mandatory. Must possess a valid driver’s license and a Passport.
Desired
- 7+ years of progressive B2B marketing experience, including leadership responsibility
- Experience in B2B SaaS
- Familiarity with utilities and/or the public sector
- Comfort experimenting with AI-enabled tools to scale programs and insights
Top Skills
Hubspot
Salesforce
Similar Jobs
Information Technology
The Director of Growth Marketing will own demand generation, develop growth strategies, execute campaigns, and analyze data to drive pipeline and revenue for Fixify.
Top Skills:
AbmAICRMFunnel AnalyticsMarketing OperationsPaid Media
Fitness
The Director of Growth Marketing leads Alpha Lion's growth strategies by managing paid media, CRO, and influencer marketing, optimizing customer acquisition, and improving long-term customer value through creative testing and budget precision.
Top Skills:
CreativeCroInfluencer MarketingPaid Media
Healthtech • Kids + Family • Machine Learning
The Senior Director of Growth Marketing will lead and optimize customer journeys, focusing on growth strategies, marketing funnel optimization, and cross-functional collaboration.
Top Skills:
AnalyticsBusiness Intelligence ToolsData Analysis
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
