Director, Global Partner Marketing

About Us:

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.

Our opportunity:

Automation Anywhere, the leader in Agentic Process Automation (APA), is seeking a strategic and experienced Director, Global Partner Marketing to shape and scale high-impact, partner-driven marketing initiatives across our global ecosystem. This role is instrumental in amplifying joint value with strategic partners, accelerating pipeline creation, and driving meaningful go-to-market outcomes at scale.

In this role, you will design and operationalize repeatable global partner marketing programs, lead co-marketing and co-sell motions with hyperscalers, GSIs, and regional alliances, and work cross-functionally with Sales, Channel, Product Marketing, Alliances, and Global Campaigns to deliver cohesive, market-leading execution.

The ideal candidate brings a deep understanding of partner business models and global GTM dynamics, along with a proven ability to craft compelling joint value propositions that resonate across partner types, industries, and regions. You will play a critical role in helping Automation Anywhere and our partners tell a unified story—demonstrating how agentic automation transforms enterprise operations and delivers measurable business impact.

Location: 

Remote role - ability to work within any U.S time zone

You will make an impact by being responsible for:

• Defining and executing a global partner marketing strategy aligned to priority partner segments, including hyperscalers, GSIs, and RSIs
• Designing and scaling partner marketing programs—co-brand, co-sell, and co-deliver motions—that drive joint pipeline generation across key markets
• Developing integrated partner campaigns in collaboration with Global Campaigns, tailoring content, offers, and solution plays for partner ecosystems
• Creating compelling joint value propositions, messaging, and enablement assets to support partner-led demand generation
• Owning strategic partner marketing plans, including quarterly business reviews, shared KPIs, and performance measurement
• Partnering with regional marketing teams to ensure global partner programs scale locally with relevance, consistency, and effective integration into regional plans
• Collaborating closely with Partner Sales, Alliances, Product Marketing, Enablement, and Revenue Operations to align priorities and deliver cohesive GTM execution
• Integrating partners into account-based marketing strategies for priority and named accounts
• Establishing measurement frameworks and dashboards that clearly demonstrate partner marketing influence on pipeline and revenue
• Leading end-to-end execution of large-scale, sponsored partner events
• Manage the global partner marketing budget, ensuring efficient investment allocation and strong ROI
• Ensuring all partner marketing campaigns, assets, and communications align with global brand standards while enabling appropriate regional nuance

You will be a great fit if you have:

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred
• 10+ years of B2B marketing experience, including partner, channel, or alliance marketing
• 3+ years of people management experience leading and developing high-performing teams
• Experience working with enterprise technology partners, including GSIs, cloud hyperscalers, and ISVs
• Strong understanding of partner business models, including co-sell, co-market, and co-deliver motions, as well as channel economics
• Proven track record of building and scaling global partner programs and successfully adapting them for regional markets
• Demonstrated ability to build trusted partner relationships and collaborate effectively across cross-functional and geographically distributed teams

You excel in these key competencies: 

• Strong understanding of enterprise sales motions and buying cycles, with the ability to align marketing initiatives to sales objectives
• Proven program management capabilities, including the development and execution of co-marketing programs and joint value propositions
• Demonstrated excellence in orchestrating integrated campaigns and large-scale events
• Experience owning budgets and performance measurement, with a disciplined, ROI-focused approach
• Highly effective cross-functional collaborator with the ability to operate across global teams and cultures
• Global mindset with strong cultural awareness and adaptability
• Proficiency with marketing automation and CRM platforms; Salesforce experience preferred
• Strong analytical skills with a data-driven approach to measuring and optimizing impact
• Exceptional communication, presentation, and stakeholder management skills

The base salary range for this position is $200,000 to $225,000 a year. The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, abilities of the applicant in alignment with market data and other factors. This position is also eligible for discretionary bonus payments, equity and a full range of medical and other benefits.

Ready to Revolutionize Work? Join Us.

This is an opportunity to work with a global, passionate team pioneering technology that’s redefining the way people work, everywhere.  Join us and discover the many ways that you can have an impact, achieve your potential, and go be great.

Job Segment OR Key Words: SaaS, Field Marketing, Partner Marketing, Alliance, GSI, Hyperscaler, Leadership, B2B Software Solutions, Agentic Process Automation, APA, Cloud, ISV

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Benefits and perks you’ll appreciate:

• Flexible work schedule / remote roles
• Unlimited Personal Time Off
• 12 holidays off per year
• 4 days volunteer time off per year
• Eligible for 4 company Achievement days off per year
• Variety of health care and well-being benefits
• Paid family/parental leave
• We are a designated “Best Place to Work” for 2 years in a row! Learn more here
• Newsweek’s Top 100 Most Loved Workplaces in America 2023 – Learn more here