Director, Global Field Marketing & Events

Have you lead global field marketing teams for a diagnostic, precision medicine or digital health organisation? Do you bring solid awareness of building demand, and driving strategies for revenue pipeline for international/global organisations?
If this sounds like you and you are driven by purpose, join the SOPHiA GENETICS marketing team as Director, Field & Events Marketing, and enable us to make a positive impact on the outcomes for cancer & rare disease patients worldwide.
Enjoy the flexibility of a hybrid work schedule allowing 2 days PW home working, collaborating closely with colleagues in our Boston Fenway corporate office.
Our mission
We believe there is a smarter, more data-driven way to make decisions in healthcare and our cloud-native AI powered SOPHiA DDM Platform makes that vision a reality on a daily basis. You will have direct input to our mission to democratize data-driven medicine for the ultimate benefit of cancer and rare disease patients across the globe.
Your mission
Reporting to the VP Marketing, as Head of Field Marketing you will lead and develop a global team of Field Marketing Managers and their direct reports, including SDRs and event coordinators. You will be responsible for driving demand generation, pipeline growth, and executing regional marketing strategies across key territories such as APAC, NORAM, and LATAM. Your role will involve close collaboration with sales, distributors, and cross-functional teams to deliver impactful campaigns, events, and programs that support commercial objectives and accelerate business growth. You will also oversee marketing analytics, reporting, and budget management to ensure data-driven decision making and continuous improvement.
The value you add

• Lead and develop a global team of field marketing managers, events specialists and sales development representations, to generate top of funnel activity, enable sales growth and drive regional marketing success.
• Own the planning and execution of targeted marketing campaigns and events across multiple regions, with a focus on pipeline generation and revenue growth.
• Utilize marketing automation tools such as Salesforce and Pardot to track, analyze, and optimize lead generation and qualification processes.
• Drive data-driven decision making by monitoring KPIs, managing budgets, and continuously refining marketing tactics to meet marketing revenue pipeline (MAR) and NQL/SQL (Non-Qualified Lead / Sales Qualified Lead) targets.
• Partner closely with regional field sales leaders to ensure seamless handoff processes, define shared success metrics, and create targeted enablement programs that equip SDRs with region-specific messaging, account intelligence, and event follow-up.
• Collaborate with SDR teams to develop and refine lead qualification criteria, response protocols, and nurture sequences for field marketing-generated pipeline, ensuring speed-to-lead standards are met and conversion rates consistently improve across all regions

Requirements
We know that every background is different, but to be best set for success we see you bringing:

• Proven experience (at least 7 years) in field marketing, preferably within life sciences, genomics, or biotech industries.
• Demonstrated success managing and scaling marketing teams, including direct management of field marketing managers and SDRs.
• Strong expertise in demand generation, pipeline building, and marketing qualified lead (MQL) and sales qualified lead (SQL) management.
• Deep understanding of marketing technologies and platforms such as Salesforce, Pardot, SEO, and campaign management tools.
• Ability to analyze and interpret marketing data and KPIs to drive continuous improvement and meet ambitious pipeline and revenue targets.
• Willingness and ability to be hands-on as a working manager, balancing strategic leadership with day-to-day execution.

As a public organisation facing ongoing commercial growth, you will bring a success-orientated and solutions-focused mindset that embraces team collaborations, change, growth and inclusion.
As an international organisation, English is our primary business language and you will need to bring full fluency in English. As part of your recruitment journey, you should expect to meet English-only speakers, so for best chances of success, you should include your CV in English. Non-English CVs have a high likelihood of being rejected at application stage.
Benefits
You will be joining an organisation with the patient at the heart of every decision and action, driven by purpose as we pursue exponential growth.
Business recognition and accolades include:

• World's most innovative companies (Top 10)
• World's smartest companies (Top 50)
• 100 Best Places to Work in Boston
• Top 10 European Tech Startup
• Top 10 European biotechs startup to watch
• Top 25 East-Coast Biotech to watch

Our benefits package is comprehensive, but varies internationally in-line with local standards and laws. You can discuss a full breakdown with us, but as a brief overview:
US:
Outstanding Medical, Dental & Vision with 90% Employer Contribution
Company matched 401K at 4%
Company-paid short & long-term disability insurance
FSA commuter benefits
20 Days PTO, increasing to 25 with tenure; 5 Days Sick and 14 Public Holidays
Free EAP
Our DNA
Like the strands of DNA itself, SOPHiA GENETICS and the team are deeply interconnected and reliant on each other to deliver. There are common threads across the team. Things that bind us together. Those things are Relentless Curious; Resilient & Nimble and Fearlessly Adventurous
Our Virtues
At SOPHiA GENETICS we established our 7 Virtues to clarify how our principles show up each day through action. We Decide; We Do; We Collaborate; We Innovate; We Empower; We Adapt and We Learn.
At the centre of our Virtues is our Mantra, We Care, which provides a constant reminder of the compassionate, benevolent, and hopeful nature of our mission and how it should be threaded through each of our Virtues and everything we do. Learn more about our DNA and Virtues on our Careers portal
The Process
We use the power of AI to help our partners make decisions. If you're utilising AI in your search and application process, why not use some of these prompts, or read our AI guide.
'What impact can I expect to have on the world by working at SOPHiA GENETICS?'
'I have an interview with SOPHiA GENETICS. What should I know before I meet with them?'
'I am a *job title* - What can SOPHiA GENETICS offer my career?'
Apply now with your CV and any supporting information.
Suitably qualified candidates will be invited through an interview and screening process where you will speak with members of our Talent Acquisition Team, the hiring leader alongside key colleagues and stakeholders from across the business. If you need additional support for accessibility, please contact our TA team for assistance.
We appreciate the value external partners can bring, but we operate a direct-hiring model and we are not looking to utilise agency support at this time. All hiring is controlled by Talent Acquisition, potential partners should liaise through TA and not our hiring teams please.
Starting Date: Q1 2026 - Date as discussed
Location: Boston, MA - Hybrid work schedule
Contract: Permanent
MA Pay Range: $112K - $204K
Disclaimer: The estimated pay range represents a good faith estimate of what the Company expects to pay a successful applicant for the listed position and applies specifically to candidates based in Massachusetts. Due to various factors, the estimated pay range may vary in other locations. Should the level or location of the role change during the hiring process, the applicable base range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual's qualifications, job related skills, years of experience, location, relevant education or training, internal equity, and alignment with market data. The range does not include benefits, and if applicable, bonus, commission, or equity.​