Director, Global Field & Event Marketing

A product you can believe in. Immersive is the leader in people-centric cyber resilience

We have an exciting vision for cybersecurity - one that puts people at the center of cyber. Our cyber resilience SaaS platform is an agile, hands-on solution that helps teams continuously assess, build, and prove cyber capabilities through real-life simulations, rather than one-off training sessions.

We help the world’s biggest brands like Citi, Pfizer, Daimler, Humana, and HSBC, protect their revenues and brand reputations.

Founded in 2017 from a cargo container in Bristol, UK, Immersive has progressed to the global stage and has secured over $180 million of funding.

The Opportunity

Due to the rapid growth of our marketing team, we are looking for a Director of Global Field & Event Marketing. You'll report into the Senior Director of Global Revenue Marketing and be a key part of the marketing leadership team, managing a global team of marketers driving demand for Immersive Labs products. 

You will own the development and execution of our field marketing plans, allocate and manage our revenue marketing budget and provide strategic guidance and leadership to our field marketers with the aim of creating net-new sales opportunities, accelerating growth and increasing brand awareness to drive leads for Immersive Labs products and services.

If you like working with people from very different cultures and backgrounds helping them to meet their goals and objectives we’ll welcome you and support your development.

In addition, this is an incredible opportunity to help the Cyber industry understand a brand-new class of cyber risk reduction and workforce readiness!  You will have the opportunity to genuinely shape an emerging industry change and market category.  

What You'll Do

• Translate company objectives into a comprehensive demand generation strategy with corresponding key performance indicators that grows our overall audience and engages, nurtures, and converts prospects 

• Partner with Sales, Marketing and Product leadership to create and refine customer segments/personas in order to build campaigns that resonate with the target audience that originate new business as well as accelerate sales cycle 

• Partner with sales teams on strategy, targeting and field initiatives via day to day engagement with sales representatives and leaders.

• Responsible for demand generation through marketing activities; including third party programming (e.g. content programs)  field and partner events.

• Partner closely with marketing ops, digital, product, content and branding teams to ensure strategy and metrics are aligned

• Manage demand generation budget and expenditures to achieve overall growth and return on investment targets 

• Build, manage, and coach a team of highly-talented marketing professionals across demand generation, field marketing, campaign marketing, and digital marketing 

Who You Are

• Deep domain experience in Account Based Marketing (ABM) strategies and tactics 

• Demonstrable experience establishing and leading marketing strategy in a dynamic and fast-paced start-up environment 

• Proven demonstration of pipeline growth and lead generation

• Be able to operate in a player-coach role when needed to help problem solve and develop talent

• Naturally inquisitive, analytical mindset with the ability to leverage data to drive decision-making and optimize marketing strategies.

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional and geographically dispersed teams.

Immersive’s growth has been fueled by the values that underpin everything we do, here's how they relate to this role:

• Drive - We are innovators and market-creators, constantly moving forward to achieve results in support of our mission

• Inclusive - We are passionate about creating an environment of inclusion and respect for our employees, customers and partners, everyone has opportunities to thrive

• Customer Obsessed - We seek to develop deep relationships with our customers to help them achieve their business outcomes

• One Team - We are a talented global team working together to achieve our vision

As well as an inclusive, supportive place for you to be you. We offer an extensive range of benefits so you can do your very best work:

• Prosper in our success with share options, and rewards for doing great work and living our values

• Look after you and your family with health, dental, and disability insurance, fully paid sick leave, and mental health support

• Save for the future with a 401K match of up to 5% – effective immediately

• 33 holiday days plus two volunteering days, 12 weeks enhanced parental leave, and your birthday off.

• Flexible and remote working, so you can work when and where you work best

• Career and learning development through the platform and our Learn Anything fund

• While most of the team are fully remote, when you do visit, our North American HQ is based in the center of Boston, just a 10 minute walk from Back Bay train station

• Monthly socials and sports clubs for our sociable, tight-knit teams (we’ve done everything from cake making to escape rooms)

Immersive’s commitment to fair and equitable compensation practices means that our compensation & benefits team prices each individual role before it is opened. Each team member is eligible for a compensation plan made up of a base salary + bonus (either annual or variable commission, depending on role)  + equity. We expect most candidates for this position to fall within a base salary range of $179,500 - $230,625, though the specific package will vary based on a candidate’s qualifications, skills, competencies, location and experience.

Find out more at https://careers.immersivelabs.com