Director, Enrollment Marketing

Primary Purpose

The Director, Enrollment Support is the key driver of enhancing the family-first focus of the enrollment team and how we create a greater business impact through center enrollment. This role supports multiple Team Leads and Enrollment Managers, driving operational excellence and strategic alignment across enrollment initiatives. With a strong focus on how we improve the family enrollment experience, this role ensures high performance, process optimization, and cross-functional collaboration to achieve organizational enrollment goals.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Essential Functions/Responsibilities

• Strategic Leadership
  • Direct and align efforts of Enrollment Managers and Team Leads to meet departmental objectives and organizational priorities.
  • Serve as a key partner to Marketing Operations and Operations leadership to ensure enrollment strategies are executed effectively.
  • Work closely with Division Vice Presidents, Product, Client Relations, Family Concierge, and other cross functional partners to align enrollment goals and efforts with broader organizational initiatives.
• Process Optimization
  • Develop and implement strategies to improve conversion rates from inquiry to enrollment.
  • Develop initiatives to create an above-and-beyond family enrollment experience.
  • Collaborate with cross-functional teams to streamline workflows and enhance efficiency.
• Team Development
  • Mentor and coach Team Leads and Managers, fostering professional growth and accountability.
  • Support the continued development of the Enrollment Support Specialist role.
  • Conduct regular performance reviews and implement structured feedback processes.
• Performance & Engagement
  • Lead communication strategies to ensure clarity of priorities, goals, and expectations across the enrollment team.
  • Develop ongoing training programs and resources to support the team’s family-first strategy.
  • Create standard protocols to monitor KPIs and analyze data from systems such as D365 and Qlik to identify trends and improvement opportunities.
  • Conduct audits and assessments to identify process gaps and drive innovation in enrollment practices.
• Systems Development
  • Ensure effective use of CRM and enrollment systems.
  • Partner with product teams to prioritize system enhancements and develop roll out plans to ensure successful adoption.
• Reporting & Insights
  • Implement predictable and transparent process for team goal progress for all key operational metrics.
  • Deliver data-driven insights and recommendations to senior leadership to optimize enrollment strategies and resource allocation.

Minimum Qualifications:

• Bachelor's Degree in Marketing, Business Administration, communications, or a related field -
• 7 years experience in marketing, sales, or customer engagement
• 5 years experience with a proven track record of identifying and executing new businesses

Preferred Qualifications:

• Strategic thinker combined with a relentless focus on creative problem solving and excellence.
• Proven ability to run complex processes, navigate organizations, and lead meetings / quarterly business reviews effectively and efficiently.
• Excellent communication, presentation, and relationship-building skills; able to engage with all levels of an organization.
• Is proactive with strong organizational skills.
• Ability to thrive in a fast-paced environment.
• Excellent analytical and quantitative skills.

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Compensation:

The annual salary for this position is between $131,000-$150,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

This position is also eligible for a bonus and RSUs.

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family
• Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness

Our people are the heart of our company. Because we’re as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or [email protected]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.