Job Description:
At Cable One/Sparklight, we keep our customers and associates connected to what matters most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.
We are open to hiring remote if we find the right talent in any of these states (AL, AK, AR, AZ, FL, GA, IA, ID, IL, IN, KS, LA, MD, MN, MO, MS, NC, ND, NE, NM, OR, OK, PA, SC, TN, TX, UT).
Are you a seasoned digital professional with a passion for developing and implementing comprehensive strategies to drive business growth and improve customer engagement? We are seeking a Director of Digital Strategy to lead a function that spans hardware, software, and brand strategy—from product launch to long-term growth. In this role, you will lead cross-functional teams, analyze market trends, and oversee digital transformation projects. The Director of Digital Strategy must be able to translate business needs into targeted digital experiences, manage budgets, and monitor key performance indicators (KPIs).
What you will do to contribute to the company's success
Develop and implement digital strategies aligned with business goals and customer needs to drive full-funnel engagement and increase conversion.
Lead cross-functional teams (including front-end development, system architects, QA, BSAs, and UX/UI) to manage the intake, refinement, requirement gathering, sprint planning and execution of digital initiatives.
Analyze market trends, customer data and performance metrics to inform strategic decisions and optimize campaigns.
Work closely with Marketing, Sales, Product, IT, Legal, Dev Ops and other cross-functional stakeholders to ensure processes align with and improve go-to-market strategies.
Define and track KPIs to measure the effectiveness of digital programs, ensuring continuous performance improvement.
Ensure the technical infrastructure and architecture of digital platforms are robust, secure, and scalable.
Proactively research, evaluate, and recommend new AI-powered marketing technologies and platforms to enhance campaign performance, personalize customer experiences, and drive efficiency.
Evaluate and integrate emerging technologies into business operations to foster a culture of innovation and continuous improvement within the digital team.
Qualifications
BS/BA degree in computer science, information technology, or a related field. Master’s degree preferred.
10+ years of progressive marketing leadership experience, with a strong focus on strategy development and execution, preferably within the telecommunications, mobile or fiber to the home industries.
CMS experience, preferably in Sitecore.
Deep understanding of Google Analytics, Tag Manager, Power BI and web development technologies.
Core Competencies
Committed: Values each and every customer, while working hard to keep their business and support our communities.
Helpful: Delivers support in the ways that are most useful to our customers and addresses their needs with expertise, respect, and empathy.
Proactive: Understand what our customers need, and actively works to make their relationship with use seamless, easy, and rewarding.
Personal: Knows our customers well, and tailors our communications and interactions to address their needs and expectations.
Benefits
Cable One and our family of brands appreciates the role our associates play to help the company grow, and in return an excellent benefits package is offered to our associates to recognize the importance of their contributions, such as:
Medical, dental, and vision plans – start when you start!
Life insurance (self, spouse, children)
Paid time off (vacation, holiday, and personal/sick days)
401(k) - 100% company match (match program starts first day of service, up to 5% of eligible compensation)
Group Legal plan with Identity Theft Protection
Additional Perks
Tuition reimbursement (up to $5,250 on 1st year)
Annual community support to various organizations across the U.S.
Associate recognition & awards programs
Advancement opportunities
Collaborative work environment
Our Commitment
Diversity lies in the communities we serve and among the associates who dedicate themselves to ensure our continued success. Here at Cable One and our family of brands, we believe it is our individual and unique talents, backgrounds and perspectives that, when combined, truly make us an unstoppable force. "Stronger Together" is not just a verbal cue, it is the motto that our associates live by, exemplify, and embody each and every day.
Cable One and our family of brands is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.
Pre-hire Processes
Cable One and our family of brands is committed to keeping our associates and customers safe. Job offers are contingent upon the results of background, drug screening, and reference check. Only after successfully passing these pre-hire clearances are individuals approved for hire and ready to start their successful and rewarding career.
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