Director, DEWALT, North America

Towson, MD / Remote

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

As a Director, DEWALT, North America, you’ll be part of the Tools & Outdoor Commercial DEWALT team driving key initiatives within the DEWALT portfolio for North America. Reporting to the DEWALT Regional Brand President & GM, you will own the end-to-end strategy, execution, and performance of the DEWALT category. You will collaborate cross-functionally to drive category growth, deliver market-leading product launches, and ensure commercial success across all channels.

This position is based in our Tools & Outdoor headquarters in Towson, Maryland, with remote locations considered.

You’ll get to:  

• Develop and execute category and brand strategies aligned with overall DEWALT and regional objectives and market insights.
• Own the category P&L, monitor and optimize performance, and report insights and recommendations for continuous improvement.
• Analyze market trends, customer insights, and competitive landscape to identify growth opportunities and inform strategic decisions.
• Ensure consistent brand presence, positioning, and representation across North American channels of Retail, Commercial & Industrial and Farm & Hardware.
• Lead the end-to-end New Product Development (NPD) process, from ideation through successful market launch.
• Oversee excellence in regional new product launches, ensuring flawless execution and market readiness.
• Identify and communicate specific regional requirements to global product teams.
• Manage product forecasting and Sales & Operations Planning to ensure supply alignment and commercial success in the region.
• Support sales growth strategies with commercial teams through strong partnerships both internally and externally.
• Collaborate with global and regional teams to localize and activate category initiatives and ensure new products meet customer and commercial needs.
• Drive cross-functional alignment and accountability for NPD milestones, ensuring projects are delivered on time, within scope, and on budget.
• Oversee product lifecycle management, including forecasting, supply alignment, and end-of-life planning to maximize category performance in North America.
• Drive adoption and execution of focused trade plans to maximize category growth and DEWALT market share.
• Collaborate with Americas Marketing to localize and activate brand campaigns.
• Ensure delivery of monthly, quarterly, and annual business objectives, reporting progress
• Foster a culture of learning, agility, and high performance within the category team, mentoring and developing talent.
• Ensure best-in-class service levels for customers by supporting cross-functional teams and maintaining strong stakeholder relationships.

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
• 8+ years of progressive experience in product management, category management, channel marketing or brand leadership within consumer durables, tools, or related industries.
• Proven track record of driving category growth, launching successful products, and managing P&L accountability.
• Strong analytical and data-driven decision-making skills, with the ability to interpret market trends and customer insights.
• Demonstrated experience leading cross-functional teams and managing complex projects in a matrixed organization.
• Excellent commercial acumen and understanding of go-to-market strategies across multiple channels (Retail, eCommerce, Independent, etc.).
• Exceptional communication, presentation, and stakeholder management skills.
• Experience with product lifecycle management, including forecasting, supply alignment, and end-of-life planning.
• Ability to mentor, develop, and inspire high-performing teams, fostering a culture of learning and agility.
• Deep understanding of end-user needs, market dynamics, and competitive landscape within the relevant industry.

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. 

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

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