Director, Demand Generation

Director, Demand Generation

Competitive base, plus performance bonus and equity

Full time. Remote.

About Parkade

Parkade is a B2B2C SaaS platform that modernizes private parking for apartments, mixed use, and offices. We help buildings replace stickers, hang tags, and spreadsheets with a fully automated, self-serve app for parking management, enforcement, and customer service. We integrate with major Property Management Systems (PMS) and gate hardware, turning parking into a frictionless experience that lifts Net Operating Income (NOI) for our clients.

With a successful Series A behind us, a proven sales process, and a customer base that loves the product, Parkade is in hypergrowth. We are on a mission to become the default parking software for the multifamily industry, and we need your help to get there.

About The Role

The Director of Demand Generation owns the pipeline number. You will design, run, and scale the programs that feed qualified opportunities to our Account Executive team, targeting multifamily owners, operators, and on site Property Managers. You will lead a small team, carry a quarterly pipeline plan tied to AE quota coverage, and report to the CRO as the senior member of the marketing leadership team.

The single indicator of success in this role: sourced and influenced pipeline that converts to revenue at or above plan.

Why This Role Matters

• Pipeline ownership: Build and defend a quarterly sourced pipeline plan tied to AE quota coverage and a clear sourced to closed won conversion target. You forecast pipeline the same way a sales leader forecasts bookings.

• Multi channel execution: Run paid search, paid social, content syndication, SEO, email, webinars, field events, and ABM as one integrated system. No siloed tactics.

• ABM for multifamily: Stand up named account plays against the top US property management companies. Orchestrate ads, email, direct mail, and field events to land target logos.

• Persona Strategy & Customer Research: Own the end-to-end persona development process. You must have a proven track record of conducting direct customer/prospect interviews and leveraging quantitative data to build and refine personas that standardize our messaging and optimize channel strategy across the entire funnel.

• Sales alignment: Partner weekly with the CRO and AEs on ICP, personas, pipeline health, SDR handoffs, and territory coverage. Own the SLAs for lead response and qualification.

• RevTech ownership: Optimize and own our martech stack, including Hubspot (not yet implemented) and the data sync with Salesforce. Instrument attribution, lead scoring, funnel reporting, and campaign ROI.

• Budget discipline: Own the marketing budget. Report CAC payback, pipeline per dollar spent, and funnel velocity to the executive team every month.

• Promotion path: Strong performance opens the door to a VP of Marketing scope as the team grows into brand, content, and product marketing.

About You

• B2B mindset: 10+ years in B2B demand generation or growth marketing with 3+ years leading a team. You have carried and hit a pipeline number.

• Growth expert: Deep pattern recognition across paid media, SEO, lifecycle, events, and partnerships. You know what works at Series A and what burns cash.

• Pipeline driven: You view MQLs as a means to an end. The end is closed won revenue. You design programs backwards from bookings.

• ABM builder: You have stood up an ABM program from scratch that produced sourced pipeline, not vanity engagement. You know how 6sense, Demandbase, Clearbit, or similar platforms fit into the stack.

• Technical and analytical: Fluent in Salesforce and Hubspot. Comfortable in SQL or willing to get there. Strong grasp of attribution models and their limits.

• Committee selling: Multifamily, PropTech, or complex B2B experience where buyers sit across operations, finance, and IT. You know how to influence multiple stakeholders in a single deal.

• Internal influencer: Sharp written and verbal communicator. You write the briefs, defend the numbers, and translate marketing data into decisions the CEO and CRO trust.
  

The base salary range for this role is $180,000 to $200,000. Final offers reflect experience, expertise, and location. This role also includes equity in Parkade.

Why You Will Love It Here

• Competitive compensation and an equity stake in Parkade, reflecting the owner mindset you will bring to the role.

• Medical, dental, and vision insurance for you and your family.

• 401k, dependent care FSAs, and pre-tax commuter and parking benefits.

• Flexible PTO. Take the time you need to rest, recharge, or handle life. No set limits. Responsible time off when it works for you and your team.

• Annual company off-site to collaborate, build relationships, and align on big-picture goals, with past destinations including Lake Tahoe, San Diego, and Santa Cruz.

• A small, high caliber team of mission driven builders.