Director of Demand Generation

We are seeking a highly experienced and results-driven Director of Demand Generation to accelerate our growth trajectory. This role is responsible for architecting, executing, and optimizing a comprehensive demand generation strategy to help us achieve our steep growth goals.

The ideal candidate has a proven track record of building and scaling demand generation engines in a B2B environment. This individual will be a strategic leader who can move beyond traditional channels to create a modern, high-impact marketing mix.
Responsibilities:

As the Director, Demand Generation, you will:

• Develop and execute a data-driven, cross-channel demand generation strategy to significantly increase qualified pipeline and revenue.
•  Take direct ownership of scaling marketing qualified leads (MQLs) and pipeline generation across all marketing channels to meet aggressive business targets.
• Drive continuous improvement by rigorously testing new channels, optimizing existing campaigns, and enhancing the quality of leads and conversion rates.
• Directly oversee and manage key demand generation channels, including paid digital, campaign marketing, and event marketing.
• Partner closely with our Director of Digital Experience to inform and optimize our SEO and content strategy
•  Lead, mentor, and inspire a team of marketing professionals, fostering a culture of performance, experimentation, and continuous improvement.
• Implement a robust reporting framework to measure campaign performance, analyze funnel metrics, and report on key KPIs to leadership.
•  Manage and optimize the marketing budget to maximize ROI across all channels.

Preferred Experience & Qualities:
What are we looking for in this role?:

• A seasoned marketing leader with a proven track record of scaling demand generation engines in a B2B company.
• Deep expertise in paid digital, campaign management, and event marketing.
• Strong analytical skills with the ability to use data to inform decisions and optimize performance.
• A curious individual who is passionate about understanding buyer behavior and the B2B purchasing journey.
• An excellent communicator and collaborator who can align with cross-functional teams, including sales, product, and leadership.
• A passionate leader who enjoys building, coaching, and motivating high-performing teams.
• A match with our core pillars: Teamwork, Excellence and Integrity

The hiring process for this role:

• Apply! Submit your resume and answers to the application questions below via the Workable portal
• Phone screen with PeopleOps: A 30-minute conversation to review your background and experiences, discuss the culture at FMX, and ensure that you understand the general expectations for the role. Also, a great time for you to ask questions about compensation, benefits, etc.
• Hiring manager conversation: A 60-minute conversation with the hiring team. Be prepared to discuss your background as well as what you’re looking for in your next role and what direction you see your career path taking. Also, this is a great time for you to ask questions about the expectations for this role, team culture, etc.
• Peer Interviews: 60-minute conversations to meet with your potential future teammates. This will be an opportunity to discuss the day-to-day responsibilities of the role and get a feel for the team's culture. 
• Final Interview: An opportunity for you to meet with our executive team. 
• Offer & Onboarding: Candidates who receive an offer will be required to complete a background check prior to onboarding. New hires are also expected to work onsite at our Columbus, OH office during their first week to complete onboarding and connect with the team in person.

FMX Benefits and Life at FMX:

• You’ll make a big impact: You’ll have significant influence over the direction of our product and the future of our company.
• Competitive benefits: 100% company-paid health, dental, and vision insurance.
• Work from home: At FMX, we are remote first, but you’re welcome to use our office as you need. We have one all-company event a year to ensure that you can put a face to that name and establish high-trust relationships with your teammates and co-workers. When you’re in the office, you can take advantage of our free snacks, beverages, and office kegerator.
• Home office stipend: We’ll give you everything necessary to do your job (company-sponsored laptop, headset, etc.). We will also provide up to $500 to help with equipment, furniture, and accessories. You will also get $60/month toward your home internet connection.
• Generous PTO and UTO (unplanned time off) policies: If you’re sick, why should that cut into your vacation time?
• Flexible Schedule: We offer a flexible schedule to help you manage personal appointments, such as doctor or dentist visits, as long as you're meeting performance expectations and project timelines.
• You can wear jeans and tees: Feel free to keep it casual, we do.  
• You’ll enjoy a collaborative culture and a close-knit team: We're a team of hard-working, high-fiving, friendly folks. We take collaboration, transparency, continuous improvement, and work/life balance seriously. 

Compensation:

• This position offers a competitive compensation package that includes a base salary and a bonus based on company performance. The On-Target Earnings for this position are $150,000-$170,000.
• 401(k) and medical / dental / vision / short and long term disability / life insurance
  

Other considerations: The candidate for this position can be located anywhere in the US.

Company:

 FMX is founded and headquartered in Columbus, Ohio and develops a cloud-based, software-as-a-service facility maintenance and management product. FMX serves education, property management, manufacturing, and other markets and is one of the fastest-growing companies in its space. Check us out at: https://www.gofmx.com/

Note: All other company requirements are documented in the FMX Teammate Handbook. FMX is an equal opportunity employer and a drug-free workplace.