The Director of Demand Generation will design and implement strategies for enterprise clients, focusing on account-based marketing, lead nurturing, and collaboration with sales and product teams for revenue growth.
At Anomalo, we're looking for a visionary Director of Demand Generation to lead our pipeline efforts, focusing on an enterprise audience with sophisticated B2B marketing strategies. In this role, you will be responsible for developing and executing a demand generation strategy that drives revenue growth by leveraging account-based marketing techniques and nurturing enterprise accounts. This role reports into the VP, Marketing and Business Development.
What you’ll do as the Director of Demand Generation at Anomalo:- Develop and implement a comprehensive demand generation strategy tailored for large enterprise clients, ensuring alignment with business goals
- Build and manage multi-channel marketing campaigns, focusing on creating high-impact strategies that resonate with our target audience of enterprises with over $1B in revenue
- Design and oversee the execution of account-based marketing programs that are customized for key accounts to deepen engagement and accelerate the sales process
- Lead the creation and management of nurture streams to optimize the lead lifecycle, from lead generation to conversion, ensuring a steady pipeline of qualified leads. Focus on a multi-touch signal-based approach required
- Establish metrics and KPIs to measure the effectiveness of demand generation initiatives and use insights to drive improvements
- Collaborate closely with sales, product, and marketing teams to ensure a cohesive and integrated approach
- Manage budgets and resources effectively, ensuring optimal use of funds to achieve marketing goals
- Build and manage a team, including Field Marketing Manager, Marketing Operations Manager, and Sales Development Representatives
- High sense of ownership and ability to operate in a fast-paced environment
- Proven experience in demand generation focusing on marketing to an enterprise audience in a tech-focused environment
- Strong background in account-based marketing, digital marketing, and lead nurturing strategies
- Exceptional leadership skills with the ability to build and scale marketing functions effectively
- Analytical mindset with a strong ability to turn insights into actionable growth strategies
- Excellent communication and interpersonal skills to navigate complex cross-functional landscapes
- This is a remote role, open to qualified candidates currently based in the United States
- We hold quarterly company offsites to collaborate in person; attendance is required
- There will be occasional travel required for events and trade shows
- The estimated annual salary range for this role is $180,000 - $230,000 plus meaningful equity
Perks of working at Anomalo:
- 🎯 Make An Impact: Join a growing company that delights our customers. Our modern UI and rich visualizations help our customers solve unknowns and anticipate data issues before they happen.
- 🔍 A values-driven, open and transparent culture that supports autonomy and growth.
- 🏡 Fully Remote: We were fully remote before it was a thing, and we believe your best work happens on your schedule. We offer a generous $1,000 stipend to ensure your remote office is comfortable.
- ✈ Quarterly Onsites: While we love the flexibility of being remote-first, we also recognize the value of spending time together in person. We make time to get together (in a new destination!) for a company-wide offsite each quarter.
- 🌴 Generous Time Off: Enjoy 17 company holidays and unlimited vacation time that we encourage you to take. We also have a company-wide winter break the last week of the year.
- 🩹 Health Benefits: Comprehensive family-friendly medical, dental, and vision insurance plans. Anomalo covers 90% of your premiums. We provide access to family planning and reproductive care for our employees and their families by partnering with Carrot Fertility. We provide mental health and wellness benefits for all employees, covered at 100%.
- 🍼 Family Comes First: We offer 16 weeks of parental leave, during which you will receive your full pay.
- 💸 Investment in the company & your future: Every employee is granted a meaningful equity package. We also offer life insurance and a 401(k) plan.
Many of our benefits and perks are designed for full-time employees, with some available only to team members based in the United States.
What we value:- Own It: We don’t just do our jobs—we own getting to the best results across the company.
- Act & Adapt: We prioritize action, learn from mistakes, and continuously improve with humility and curiosity.
- Thrive Together: We embrace diversity, assume best intentions, and support each other to succeed as a team.
- Opacity Zero: Thoughtful transparency enables us to work autonomously and make great decisions.
- Customer Focus: We anticipate, innovate for, and deliver what matters most to our current and future customers.
- Work Smart: Work when, where, and how you’re most effective—outcomes matter more than hours.
About Anomalo
Anomalo is the automated AI solution that integrates with the modern data stack to monitor data quality. Using unsupervised learning, it detects complex issues like distribution changes that static rules miss. With built-in root cause analysis, Anomalo identifies anomalies, their causes, and their impact, helping data teams focus on building instead of debugging.
We’re rapidly growing and work with some of the biggest brands leveraging data today, like Block, Discover, Atlassian, and Included Health. Backed by $82M in seed through Series B extension funding from top-tier firms, including SignalFire, Norwest Venture Partners, Databricks Ventures, Foundation Capital, Two Sigma Ventures, and First Round Capital, Anomalo is enabling companies to make better data-driven decisions.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be shared.
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Top Skills
Account-Based Marketing
Digital Marketing
Multi-Channel Marketing
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