Director, CRM Strategy

We are looking for a customer-centric Director of CRM Strategy to bring innovative thought leadership and data-driven strategic thinking to advocate for and support the customer throughout their respective journeys in consideration of overall business goals.   

As the Director of CRM Strategy, you will be a leader in developing innovative, data-driven, multi-dimensional strategies and tactics to improve customer and business outcomes, bringing those strategies to life. You will work on a broad range of projects to develop consumer, business, operating, and IT strategies, and will be the client’s trusted advisor from ideation to implementation.

What You'll Do:

• Focus on the core business KPIs, develop and implement CRM programs that align to moments of need within the customer journey based on insights from primary and secondary sources
• Support omni-channel campaigns across email, push notifications, web, mobile apps, social platforms, and other channels and devices, as relevant to the customer experience
• Engage in strategic storytelling to align and inspire a wide range of internal and external stakeholders 
• Shepard your new or reimagined CRM strategies from inception through implementation
• Perform business capability audits to define CRM platform and tool gap needs
• Collaborate with the data and technology teams to conduct research, define points of integration, and construct a strategic path forward
• Surface business requirements by driving stakeholders and core team workshops
• Advocate for the customer while balancing competing business priorities and experience challenges
• Leverage performance metrics to understand and improve upon your CRM strategy in support of a frictionless conversion flow driving overall business goals  
• Contribute to overall quality of the strategy team through opportunity sizing, business case development, and shaping activities and deliverable formats
• Manage existing CRM and Email team members and work to grow the team

You're right for this role if you:

• Love leveraging tools to connect consumers with needs to customer-forward brands
• Are the subject matter expert in CRM platforms, communication tools, points of integration, and nurture streams to support communication and growth continuity 
• Don’t accept something as is but prefer to understand it, prove it, and improve it
• Get excited about new people, brands, businesses, and possibilities
• Love working with diverse group of like-minded performance driven creative thinkers, doers, and leaders
• Are a humble team player willing to elevate those around you
• Have a point of view and know how to articulate it 

Essentials:

• Experience defining and leading CRM strategy with an emphasis in the CRM, lead generation, loyalty, or nurturing space
• A deep comprehension of common CRM platforms and tools 
• Exceptional creativity and problem-resolution skills in a dynamic, client-centered space
• Experience with B2B, B2C, and multiple verticals 
• High attention to detail and ability to prioritize based on needs and time available
• Strong writing, presentation, speaking, and persuasion skills
• An entrepreneurial spirit and desire to strengthen and grow our CRM practice 

About Us

Rhythm is an Irvine based performance focused agency striving to develop innovative solutions through research and data. As a wholly owned subsidiary of Code and Theory under the Stagwell Group, Rhythm develops and executes customer focused initiatives to achieve client ROI goals. We work in a broad range of industries, including health, real estate, finance services, automotive and food and beverage.

Rhythm is a REMOTE-FIRST employer. We believe all employees should be able to work from wherever they are most productive. While we have the option to work from our hub offices, you are not obligated to work on site.

Rhythm is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

The target annual compensation for this role is $165-$185k. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location