Director of Creative & UX

Job Description:
The Director of Creative & UX is responsible for bringing to life Pluralsight's brand and consumer-centric marketing strategies through creative design and UX experiences. With a key focus on CRM, digital and mass media channels, this role will drive the creative direction and execution leading a team of design, video, UX, and other production professionals. This person will create relationships across the core marketing BU leaders (B2C, B2B & Public Sector) and support functions (Media, Site Testing & Optimization) and collaborate to deliver relevant business results. Having a balance of experience across both brand and performance (direct response) marketing will be imperative. This position will oversee the creative process, lead their team, and ensure successful project outcomes.
Who you're committed to being:

• You love to oversee projects and a team to create the best content.
• You bring brands to life through your marketing strategies.
• You are driven by collaboration, not ego.
• You are detail and process oriented.
• You enjoy learning and are open to new ways of doing things.

What you'll do:

• Drive an overarching consumer-centric (B2C, B2B, Public Sector) approach to digital and mass media design and creative, across all creative stages - from strategy and planning through concepting and design to final production.
• Gain deep understanding of key customer segments and goals, and develop creative that aligns to each segment's approach, psychographic, and behavioral attributes.
• Drive and direct the creative team and external partners on creative strategy and deliverables for all omni-channel campaigns. Channels include display, social, affiliate, email, online video, blog, landing pages, PR, sales, and events.
• Visualize and visual guidelines for the Pluralsight brand creative, tone and voice that supports brand positioning; ensuring those guidelines are documented, communicated and maintained.
• Continuously promote and evolve the brand style guide to drive brand consistency across channels.
• Develop strategic and personalized UX designs, working with Site, Media and Testing & Optimization teams to drive increase in site conversion rate.
• Deep dive on campaign creative performance results and optimize based on key findings.

Experience you'll bring:

• Passionate about brand building and creative storytelling.
• An understanding of marketing across multiple channels (digital, field, events, PR, web, sales) and experience driving a unified vision across those channels.
• Knowledge of branding from the visual perspective.

Requirements:

• 6-8+ years experience in brand creative, direct response performance creative, design, and creative leadership.
• Experience in developing customer-centric UX experiences.
• Demonstrated proficiency in building dynamic campaigns and programs.

Why you'll love working here:

• We're remote- and hybrid-friendly
• We're mission driven and values guided
• We have a strong commitment to diversity and belonging
• We cultivate a culture of trust, autonomy, and collaboration
• We're lifelong learners and champion team member growth and advancement
• We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:
We're Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud product, teams can develop critical skills, improve processes and gain data-driven insights.
We're a community of growth seekers and lifelong learners who are out to do big things that make a difference in people's lives, and we're looking for curious, talented people to join us. Our culture of trust, autonomy, and genuine collaboration create an environment where you'll grow as a human and as a professional. Because to us, your growth is our growth, and vice versa.
Travel Requirements
While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location.
Physical and Mental Requirements
Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.
EEOC Statement
Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.
For more information on Pluralsight's commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.
The annual US base salary range for this role is $116100 - $143300 USD. Pluralsight's pay ranges vary based on work location. Talent Acquisition can share more detail during the hiring process when applicable. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. In addition to the base salary and variable, this role may also be eligible for benefits and bonuses.
Applications must be submitted within 90 days after the initial posting date to be considered.
#LI-AS1
#LI-REMOTE