About Us
Abacus Insights is changing the way healthcare works for you. We’re on a mission to unlock the power of data so health plans can enable the right care at the right time—making life better for millions of people. No more data silos, no more inefficiencies. Just smarter care, lower costs, and better experiences.
Backed by $100M from top VCs, we’re tackling big challenges in an industry that’s ready for change. And while GenAI is still new for many, we’ve already mastered turning complex healthcare data into clear, actionable insights. That’s our superpower—and it’s why we’re leading the way.
Abacus, innovation starts with people. We’re bold, curious, and collaborative—because the best ideas come from working together. Ready to make an impact? Join us and let's build the future, together.
About the Role:
The Director of Growth Marketing (Remote - US) will build and lead the corporate marketing function with a single focus: driving measurable growth. This role owns the brand, demand generation, digital presence, and marketing operations that fuel the sales pipeline. Partnering closely with sales and product marketing, the director of marketing will set strategy and oversee execution to deliver campaigns and content that create market awareness, generate qualified leads, and accelerate revenue.
You Will:
Growth Strategy & Leadership
- Develop the corporate marketing strategy to support sales goals and revenue targets
- Define the demand generation framework across campaigns, digital, content, and events
- Prioritize marketing investments and channels for highest ROI
- Partner with sales leadership to ensure alignment on pipeline targets and market priorities
Demand Generation & Pipeline
- Oversee outbound campaigns (newsletters, nurture, ABM) to generate qualified opportunities
- Support SEO and content strategy to build sustained inbound pipeline
- Set social media and paid campaign strategy to expand market reach
- Define metrics, dashboards, and reporting to measure pipeline influence and optimize programs
Corporate Content & Market Presence
- Maintain visual brand standards across corporate overview decks and high-level sales decks,
- Oversee press releases, paid media deliverables, and bylines to elevate Abacus’s presence in the market
- Build and maintain visual brand standards
Digital & Marketing Operations
- Oversee website design and conversion to maximize lead capture
- Direct HubSpot operations: campaigns, workflows, lists, CTAs, lead routing, and reporting
- Ensure integrations across HubSpot, Google tools, website, and social platforms support accurate attribution and ROI measurement
- Own Google Tag Manage as a strategic tool for marketing performance and attribution
What We're Looking For:
- 8+ years in B2B marketing
- Proven ability to design and oversee marketing strategies that deliver measurable pipeline growth
- Experience leading corporate communications, demand gen, and digital marketing functions
- Expertise in HubSpot, Google Tag Manager, and integrated campaign management
- Strong leadership, communication, and storytelling skills
- Experience in healthcare, SaaS, or data technology preferred
Our Commitment as an Equal Opportunity Employer
As a mission-led technology company helping to drive better healthcare outcomes, Abacus Insights believes that the best innovation and value we can bring to our customers comes from diverse ideas, thoughts, experiences, and perspectives. Therefore, we dedicate resources to building diverse teams and providing equal employment opportunities to all applicants. Abacus prohibits discrimination and harassment regarding race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
At the heart of who we are is a commitment to continuously and intentionally building an inclusive culture—one that empowers every team member across the globe to do their best work and bring their authentic selves. We carry that same commitment into our hiring process, aiming to create an interview experience where you feel comfortable and confident showcasing your strengths. If there’s anything we can do to support that—big or small—please let us know.
Top Skills
Abacus Insights Boston, Massachusetts, USA Office
We're in the heart of Boston's Financial District, a short walk to all MBTA bus/train lines, including North & South stations. Shop in the historic Faneuil Hall or visit tasty lunch spots in the North End. We embrace a hybrid working culture; our employees can enjoy the city's hustle or stay home.
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