Director of Growth Marketing

Abacus Insights is a mission-driven, start-up technology company focused on transforming the healthcare payer industry, ultimately creating a more personalized patient experience, improving health outcomes, and lowering the overall cost of healthcare. Abacus Insights provides a flexible, efficient, and secure platform that organizes and exchanges healthcare data from various sources and formats, allowing our customers to uncover differentiated insights that address their clients' needs. Our employees know that they play an active role in keeping our customers' data safe and are responsible for ensuring that our comprehensive policies and practices are met.  

With our deep expertise in cloud-enabled technologies and knowledge of the healthcare industry, we have built an innovative data integration and management platform that allows healthcare payers access to data that has been historically siloed and inaccessible. Through our platform, these health insurance payers can ingest and manage all the data they need to transform their business by supporting their analytical, operational, and financial needs.  

Since our founding in 2017, Abacus has built a highly successful SaaS business, raising $100 Million by leading VC firms who have deep expertise in the healthcare and technology industries. We are solving problems of massive scale and complexity in an industry that is not only ready for disruption. We're growing quickly and would love for you to be a part of it!  

About the Role: 

The Director of Growth Marketing will build and lead the corporate marketing function with a single focus: driving measurable growth. This role owns the brand, demand generation, digital presence, and marketing operations that fuel the sales pipeline. Partnering closely with sales and product marketing, the director of marketing will set strategy and oversee execution to deliver campaigns and content that create market awareness, generate qualified leads, and accelerate revenue.

You Will:

Growth Strategy & Leadership

• Develop the corporate marketing strategy to support sales goals and revenue targets
• Define the demand generation framework across campaigns, digital, content, and events
• Prioritize marketing investments and channels for highest ROI
• Partner with sales leadership to ensure alignment on pipeline targets and market priorities

Demand Generation & Pipeline

• Oversee outbound campaigns (newsletters, nurture, ABM) to generate qualified opportunities
• Support SEO and content strategy to build sustained inbound pipeline
• Set social media and paid campaign strategy to expand market reach
• Define metrics, dashboards, and reporting to measure pipeline influence and optimize programs

Corporate Content & Market Presence

• Maintain visual brand standards across corporate overview decks and high-level sales decks,
• Oversee press releases, paid media deliverables, and bylines to elevate Abacus’s presence in the market
• Build and maintain visual brand standards

Digital & Marketing Operations

• Oversee website design and conversion to maximize lead capture
• Direct HubSpot operations: campaigns, workflows, lists, CTAs, lead routing, and reporting
• Ensure integrations across HubSpot, Google tools, website, and social platforms support accurate attribution and ROI measurement
• Own Google Tag Manage as a strategic tool for marketing performance and attribution

What We're Looking For:

• 8+ years in B2B marketing
• Proven ability to design and oversee marketing strategies that deliver measurable pipeline growth
• Experience leading corporate communications, demand gen, and digital marketing functions
• Expertise in HubSpot, Google Tag Manager, and integrated campaign management
• Strong leadership, communication, and storytelling skills
• Experience in healthcare, SaaS, or data technology preferred

Equal Opportunity Employer 

As a mission-led technology company helping to drive better healthcare outcomes, Abacus Insights believes that the best innovation and value we can bring to our customers comes from diverse ideas, thoughts, experiences, and perspectives. Therefore, we dedicate resources to building diverse teams and providing equal employment opportunities to all applicants. Abacus prohibits discrimination and harassment regarding race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.