Director of Content (USA - Remote)

What will you be doing?

• Develop, curate, and oversee all written content across diverse marketing channels.  
• Create content for in-person training programs, mathematical programming modeling examples, user case studies, white papers, eBooks, website content, digital marketing materials, and infographics.  
• Effectively communicate the business value of optimization and the Gurobi Optimizer through written content. 
• Lead the development of high-impact thought leadership pieces, bylined articles, and analyst-facing narrative documents that shape market perception. 
• Translate executive narrative and Product Marketing positioning into a scalable content framework that guides all storytelling. 
• Own and execute Gurobi’s global content and PR campaign strategy, setting overall direction across regions and PR agencies to ensure consistent, high-impact storytelling aligned with business priorities. 
• Ensure clarity, credibility, and relevance for business and executive audiences while enabling scalable execution. 
• Establish standardized reporting and executive dashboards to assess content performance, content-driven revenue attribution, and PR effectiveness. 
• Lead the design and ongoing evolution of Gurobi’s centralized Content Hub to scale content creation, reuse, and performance globally. 
• Define how flagship content is designed for reuse across channels and formats to maximize reach, consistency, and impact. 
• Partner closely with Product Marketing, Demand Generation, Sales Enablement, Academic, and executive stakeholders to ensure consistent messaging across campaigns, launches, and field-facing content. 

What experience and qualifications should you have?

• Bachelor's degree in English, journalism, communications, marketing, or a related field preferred.  
• 10+ years of experience in personally leading technical content development initiatives.   
• Proven experience as a content writer, copywriter, or similar role, preferably in a relevant industry or field.  
• Experience in the analytics/AI software domain or a background in creating technology-related content is preferred. 

What skills and abilities should you have?

• Demonstrated ability to plan, develop, organize, write, and edit compelling technical content.  
• Effective cross-functional collaboration with technical experts.  
• Exceptional writing and storytelling skills, with a strong editorial point of view. 
• Ability to operate at both strategic and execution levels—setting direction while personally creating content. 
• Strong judgment around narrative focus, content prioritization, and quality. 
• Clear and concise communication of complex information to various audiences.  
• Maintaining style consistency across related documents.  
• Managing content development and refresh schedules.  
• Proficiency in using relevant software applications, including Microsoft Office and Adobe Creative Suite.  
• Demonstrate a consistent ability to generate a substantial volume and variety of high-quality content.  
• Ability to simplify complex technical concepts for a non-technical or business audience. 

What other skills should you have?

• Self-motivated: Initiates engagement with subject matter experts (SMEs) and stakeholders within Gurobi, partner organizations, and customer organizations to gather input for content.   
• Process-oriented: Manages end-to-end content creation and coordinates multiple projects from concept to completion. Constantly seeks to enhance existing processes and practices.   
• Driven and versatile: Consistently produces plans, manages content calendars, and works toward achieving content marketing objectives.  
• Collaborative: Collaborates effectively with internal and external stakeholders to align content efforts with marketing and corporate goals.   

Your Alignment with our Gurobi Core Values:

• Customer Focus: Verbal & written communication skills that bring clarity and build trust. 
• Power of the Team: Motivated with a team-oriented mindset that aims to both inspire and be inspired by others. 
• Innovation: The courage to bring ideas forward and see yourself as an integral part of our global team.  
• Dedication: Organized and agile, focusing on meeting professional objectives while promoting a healthy work/life balance.  
• Integrity: Promise to uphold honesty as your compass and conduct all business practices with an ethical mindset and fiscal responsibility.