Director, Content Strategist

The Role

We are seeking a dynamic and innovative Director, Content Strategist with a strong background in creative direction to lead the development of compelling, employee-focused content aimed at enhancing digital dexterity across the organization.

As the Content Strategist, you will oversee content creation, curation, and delivery to foster a digitally enabled workforce. You will collaborate cross-functionally to align content strategies with organizational goals, leveraging storytelling, design, and engagement tactics to inspire and educate employees.

Your responsibilities include:

• Shaping the digital future of a forward-thinking organization.
• Content Strategy Development: Design and execute a content strategy focused on empowering employees to embrace and excel in digital tools and technologies.
• Creative Direction: Provide a strong vision and guidance for the creation of innovative, visually engaging, and interactive content that resonates with diverse employee audiences.
• Leadership and Collaboration: Coordinate cross-team efforts with product owners, developers, designers, and communication specialists to produce high-quality materials. Collaborate with HR, Learning & Development, IT, and other departments to ensure content meets strategic goals.
• Content Creation and Curation: Oversee the production of a variety of formats, including videos, podcasts, articles, infographics, job aids, promotional content, interactive learning experiences, and more.
• Audience Analysis: Partner with research teams to understand the digital skill gaps and learning preferences of the workforce. Use insights to tailor content effectively.
• Measurement and Optimization: Implement metrics to assess content effectiveness, engagement, and impact. Continuously refine strategies based on feedback and data.
• Digital Literacy Advocacy: Serve as a champion for fostering a culture that values continuous learning and innovation in digital skills.

The Expertise and Skills You Bring

• Bachelor’s degree in Communications, Marketing, Digital Media, or a related field. Advanced degree preferred.
• 5+ years of experience in content strategy, creative direction, or a related role.
• Proven ability to create and deliver innovative, multi-format content strategies that drive engagement and learning.
• Experience working in employee engagement, internal communications, or organizational development is a strong plus.
• Excellent leadership, collaboration, and project management skills.
• Strong analytical skills with the ability to measure and optimize content impact.
• Knowledge of digital tools, platforms, and trends with a passion for driving digital literacy.
• Exceptional written and verbal communication skills.

The Team

Fidelity Digital Workplace is dedicated to ensuring that associates have an integrated and engaging digital experience, along with the capabilities and support needed to perform at their best. Our mission is to accelerate the transformation of work at Fidelity by leading the charge in driving innovative digital experiences through associate-centric insights and engagement.

Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.