Director of Content and Creative

Key Responsibilities

Supplier and Agency Management

• Build, manage, and optimize Teramind’s network of external content and creative suppliers — including content agencies, freelance writers, design studios, video producers,
• Own the briefing process end-to-end: translate business and marketing objectives into clear, actionable briefs that external partners can execute against.
• Establish quality standards, review processes, and performance benchmarks for all supplier output.
• Manage supplier contracts, budgets, and relationships with a commercial mindset — always balancing quality, speed, and cost.
• Onboard new suppliers and maintain a vetted roster of trusted partners across content, design, social, and digital disciplines.

• Define and steward the Teramind brand voice across all written and editorial content, including product campaigns, customer stories, op-eds, executive thought leadership, blog and long-form editorial, and digital copy.
• Ensure all external partners produce content that is on-brand, on-message, and aligned with Teramind’s positioning in the cybersecurity market.
• Translate complex cybersecurity and technical subject matter into clear briefs that enable suppliers to produce compelling narratives for buyers, customers, media, and the general public.

Creative Direction and Brand Standards

• Own the creative pillar of the marketing department — including brand standards, design systems, visual identity, and creative production — and ensure all external partners adhere to them.
• Direct external design studios and creative partners to produce high-quality assets across campaign creative, event materials, reports, and digital channels.
• Lead the creative brief process and ensure that visual expression is coherent and intentional across every campaign and program, regardless of which supplier executes it.

Digital Strategy and Audience Intelligence

• Own the digital measurement framework and ensure supplier output is continuously informed by performance data.
• Oversee SEO strategy, email performance standards, platform optimization, and audience segmentation — directing specialist suppliers to execute against these strategies.
• Partner with the Demand Generation team to ensure content and creative output drives measurable pipeline impact.

• Own the content calendar across owned channels — social, email, web, and editorial — and manage supplier workloads and timelines to deliver against it.
• Ensure every major product launch, campaign moment, and market milestone is supported by a coordinated content approach executed through the right supplier mix.
• Develop influencer and amplification strategies that extend Teramind’s reach, managing relevant external partners to execute.
  

Owned-to-Earned Partnership

• Serve as the primary internal partner to Communications, ensuring owned content and earned media strategies are integrated.
• Direct suppliers to produce the narrative assets — messaging frameworks, story angles, content pieces — that enable media relations efforts to land with consistency and impact.

• 10+ years of experience in content strategy, editorial leadership, or integrated marketing, with significant experience managing external agencies, freelancers, and creative suppliers.
• Proven ability to get exceptional work out of external partners — through clear briefing, strong creative direction, and rigorous quality control.
• Deep understanding of the content and creative production process across disciplines: editorial, design, video, social, SEO, and email.
• Experience managing supplier budgets and contracts, with a commercial mindset and ability to negotiate and optimize spend.
• Expertise in translating complex, technical, or cybersecurity subject matter into clear briefs and compelling output.
• Strong track record of building and managing a high-performing supplier ecosystem rather than an internal team.
• Experience with marketing technology stacks including project management tools, DAM systems, email platforms, and analytics tools.
• Exceptional briefing, communication, and stakeholder management skills — able to align internal teams and external partners around a shared creative vision.
• Comfort operating in a fast-moving environment with competing priorities and hard deadlines.
• A sense of curiosity, self-awareness, and a focus on continuous improvement.
• Passion for cybersecurity, data protection, and building a distinctive brand in a competitive market