Director, Communications Strategy

Director of Communications Strategy, Chapter Lead- Grade 7

The Role

A director of Communications Strategy blends best-in-class marketing activation/ account management responsibilities with deep understanding of channel best practices that deliver communication plans designed to deliver effective, efficient, and resonant marketing experiences that speak directly to the interest, needs, and values of the audiences we serve.  

Reporting into the VP, Marketing Lead of Communications Strategy, this individual will be a critical people leader within Fidelity’s Brand and Enterprise line of business, driving excitement, partnership, and orchestration of key workstreams and priorities among internal stakeholders. 

This individual will nurture and support their team of 6 direct reports, cultivating a culture of partnership, efficiency, and strategic expertise both among their team and within the broader Asset Mgmt., Fidelity Institutional, Health and Charitable lines of business.

The Team

This role includes oversight of a seasoned team of communications strategists supporting the brand and enterprise line of business. The communications strategy team is comprised of two cohorts:

First, the integrated channel strategist, who owns the integrated channel plans for key campaigns, creating more targeted, effective marketing experiences that deliver on business objectives - delivering the highest quality brand experiences for our customers and prospective customers. 

Second, this individual will oversee the marketing activation team, who is responsible for executing on these integrated channel plans, ensuring best in class creative execution and strategically aligned marketing activations. This group of professionals quarterbacks the execution of the integrated marketing plans, ensuring that ultimate customer experiences are impactful and on strategy.  This includes, but is not limited to: confirming the combination of channels and messages align to the broader communications strategy; activations meet prescribed communications objectives; ensuring all creative developed is on-brand and consistent across multiple touchpoints- nuanced as needed based on where each asset is delivered; Adhering and enforcing legal and regulatory requirements through process such as eReview & disclosures; collecting and consolidating key stakeholder feedback, socializing as needed to ensure appropriate updates are completed; working with channel SMEs to understand and execute on channel best practices.  

At Fidelity, we embrace diversity of thought and experience. Our team thrives on a dedication to innovation which promotes a culture of continuous improvement.

The Expertise and Skills You Bring

Leadership

• You are an experienced people leader who is comfortable and well-versed in giving direct feedback to reports and key partners.
• You seek opportunities to challenge, encourage, and grow your team of direct reports
• You lead with an essence of productive positivity, and are able to reinforce team morale in a fast-paced, dynamic, and highly nuances job environment.
• You are an authentic leader and culture carrier who inspires creativity and innovation, proactively develops and shares knowledge, and builds a culture of inclusion and continuous learning with a focus on associate growth while encouraging teams to deliver results and impact. 

Strategic Expertise

• You demonstrate a deep understanding of business acumen and proven ability to translate that expertise into holistic communication strategies that drive client engagement and economic value for the firm.  
• You are comfortable thinking critically and debating/advocating for certain channels and experiences across paid, owned, and earned touchpoints, based on knowledge of those channels and audience behavior.  You partner closely with channel SMEs to ensure each channel is being activated appropriately.
• You demonstrate initiative, creativity and proactiveness when an established framework needs to be customized to achieve a business goal and bring forward a recommendation or solve.
• You have senior-level experience in business analysis, consumer insights, design thinking and marketing to develop communication strategies aligned with and in support of business objectives.
• You are energized by the idea of building and refining this new capability within Fidelity, demonstrating leadership and collaboration both within and outside of the marketing organization.
• You are comfortable with design thinking and facilitating real-time workshops and sessions to develop cross-program or cross-channel experiencing.

Organizational Influence

• You have outstanding relationship building and influencing skills with an ability to creatively handle differences of opinion and build trust in every interaction
• You can explain the role of communications strategy, and how it compares to and complements other internal teams.  Can identify and offer a recommendation of deliverables based on business need and available resources. Can articulate how comms strategy compares with previous account management and marketing activation.
• You have proven ability to effectively lead and navigate multiple large cross-functional organizations in the agile operating model to drive customer and brand value. 
• You have excellent verbal and written communications skills and the ability to effectively structure and deliver presentations, champion recommendations, and influence decisions at all levels of management 

At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want! We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experiences. For information about working at Fidelity, visit FidelityCareers.com. Fidelity Investments is an equal opportunity employer.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to complete the application or interview process. Please email us at [email protected] or call 800-835-5099, prompt 2, option 2 if you would like to request an accommodation.

Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.