At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals.
Our freemium app, supported by ads, is a key part of our mission to make food tracking accessible to everyone. MyFitnessPal aims to enhance the user experience by incorporating premium ad formats that are not only engaging for users but also provide a significant revenue stream for the platform as our user base expands.
About the Role:
The Director of Ad Operations will lead the vision, strategy, and execution of MyFitnessPal’s advertising operations across direct and programmatic channels. This leader will grow and mentor a high-performing team, develop processes and yield strategies that scale, and serve as a key cross-functional partner with Sales, Product, and Client Success. The Director will also be client-facing, engaging with strategic partners to optimize campaigns and maximize revenue. By combining operational rigor with innovative thinking, this role will elevate MyFitnessPal’s advertising business and help drive long-term growth.
Key Responsibilities:Leadership & Strategy
- Define the vision and long-term strategy for Ad Operations, ensuring alignment with business goals and revenue growth objectives
- Build, grow, and mentor a high-performing Ad Ops team, fostering professional development and strong execution standards
- Partner with executive leadership to set goals, establish KPIs, and report on business impact of advertising operations
- Serve as a thought leader, staying ahead of trends in ad tech, programmatic, and yield management
- Contribute to organizational design/structure decisions to scale effectively
- Emphasize data-driven decision making, challenging assumptions and evaluating ideas with strong judgment
- Demonstrate smart risk-taking, balancing innovation and stability
- Build clear career pathways, fostering continuous learning, stretch opportunities, and advancement for team members through mentorship, training, and exposure to cross-functional projects
- Cultivate a high-performance, inclusive culture rooted in company values, where collaboration, accountability, and innovation are celebrated and recognized
Campaign, Measurement & Yield Excellence
- Oversee the delivery and optimization of all direct-sold and programmatic campaigns, ensuring performance goals and client commitments are exceeded
- Develop and own yield management strategies across direct and indirect channels, balancing revenue maximization with user experience
- Lead operational innovations, including new workflows, tools, and integrations that scale with business growth
Partner & Client Engagement
- Act as a senior client-facing partner, collaborating with key advertisers and agencies to optimize campaign performance and strengthen long-term relationships
- Manage and deepen relationships with SSPs, DSPs, and ad tech partners to unlock new revenue opportunities and maximize inventory performance
- Collaborate with Sales and Client Success teams to proactively identify campaign risks and develop solutions to ensure client satisfaction
Budget & Resource Management
- Make trade-off decisions that maximize ROI while balancing short- and long-term growth
- Partner with Finance to manage investments across technology, headcount, and vendors
Cross-Functional Collaboration
- Partner with Product, Engineering, and Finance to implement new monetization strategies, improve reporting accuracy, and ensure flawless billing
- Advocate for advertising needs within the broader organization, influencing product roadmaps and revenue initiatives
- Serve as a bridge between operational execution and strategic business development
- Experience: 10+ years of progressive experience in digital advertising operations, with at least 3 years in a leadership role managing teams
- Ad Tech Mastery: Deep expertise in ad servers (e.g., Google Ad Manager), SSPs, DSPs, header bidding, programmatic platforms, and measurement tools
- Leadership: Proven track record of building and developing high-performing operations teams, with strong coaching and mentorship skills
- Strategic Thinker: Ability to design and implement yield strategies, workflow innovations, and operational best practices
- Client-Facing Experience: Comfort presenting insights and recommendations directly to advertisers, agencies, and senior stakeholders
- Analytical Strength: Ability to analyze complex campaign and revenue data, extract insights, and influence business strategy
- Communication: Excellent verbal and written communication skills, with the ability to translate technical concepts to executive, client, and cross-functional audiences
- Innovation Mindset: Proactive in identifying emerging trends, testing new approaches, and scaling best practices
The reasonably estimated salary for this role at MyFitnessPal ranges from $170,000 - $250,000. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.
Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.
Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy with our Responsible Time Off benefit.
Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.
Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.
Family-Friendly Support: Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships. We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters.
Wellness Comes First: Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.
Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make.
Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.
Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills.
Championing Inclusion: Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.
Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey.
Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match.
At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, religion, military or veteran status, sex, gender, marital status, gender identity or expression, sexual orientation, national origin, age, or disability. These are our guiding ideologies and apply across all aspects of employment.
MyFitnessPal participates in E-Verify.
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