Lead the user acquisition strategy for Mistplay, managing a large budget, optimizing media performance, and collaborating with cross-functional teams to grow the user base and maximize ROI.
Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere! Download Mistplay on the Google Play Store here and follow us on Instagram, Twitter and Facebook.
The Global Head of User Acquisition (Director, UA) is a crucial leadership role sitting at the center of our growth engine. The User Acquisition Director will lead a growing team of user acquisition managers to maximize the business impact of a nine-figure annual UA budget by evolving best practices in strategy, performance optimization, analytics, and continuous experimentation across media sources to scale high-quality new users to the Mistplay app.
You will report directly to our VP of Marketing and collaborate closely with creative, finance, commercial, business operations, and product teams.
Key responsibilities:
Evolve our UA strategies and day-to-day operations to achieve and exceed specific weekly/monthly/quarterly ROAS and user quality goals.
Own the structured & data-driven approach to experimentation and optimization across current and net new media sources
Lead a team of User Acquisition managers to achieve forecasted performance and scale. Provide the leadership and governance to help the team drive tactical execution, and ensure the team receives the right mentorship, training and professional development growth.
Managing the functional P&L including media, tools, headcount, and creative budgets, including forecasting and resourcing plans.
Collaborate closely with our product and LiveOps teams to help facilitate cross-functional initiatives to maximize user LTV, app growth, and client ROI.
Partner closely with Sr. Director of Enterprise Analytics and data teams to prioritize and guide analytical support for performance measurement, forecasting and planning, and automation to maximize UA’s contribution to the business.
Provide critical analysis & insights into operational performance, and report on a regular cadence to the VP of Marketing and other executive stakeholders including our Board of Directors.
Maintain key senior relationships with media partners to get the most out of these relationships, including escalation, beta programs, and other methods of collaboration that helps drive campaign performance.
Provide thought leadership on the latest user acquisition trends, shifts in market dynamics, and emerging platforms.
Qualifications:
8+ years of experience in performance marketing, with extensive experience in mobile app user acquisition
Proven track record of managing multi-million dollar monthly budgets to profitably scale a mobile app, meeting and exceeding goals, and optimizing performance through extensive A/B and MVT testing, incrementally testing, creative testing, and other experimentation and optimization.
Thought leadership on mobile marketing, UA, performance marketing best practices
Ability to make informed data-driven decisions based on performance insights and any downstream or cross functional impact on the business overall.
A creative, collaborative, analytical, and growth marketing mindset that enables agile problem solving for challenges that arise within UA or cross-functionally.
Expertise in people management, mentorship, and training of junior and experienced marketers.
Senior relationships with most of the key ad networks, SDK networks, DSPs and other key media partners (eg: Google, Meta, TikTok, Applovin, etc)
Excellent communicator and presenter, with strong ability to tell stories through data
Enthusiastic and passionate about growth and impact, and UA/performance marketing
Data driven with high analytical literacy and a deep understanding of how to ask the right questions and guide analytics teams to help deliver the answers
Outgoing with strong relationship building and collaboration skills
Excited to work with teams globally
Why Mistplay?
We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.
Top Skills
A/B Testing
Data Analysis
Media Buying
Performance Marketing
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