Company
Federal Reserve Bank of Boston
As an employee of the Boston Fed, you will work to promote sound growth and financial stability in New England and the nation. You will contribute to communities, the region, and the nation by conducting economic research, participating in monetary policy-making, supervising certain financial institutions, providing financial services and payments, playing a leadership role in the payments industry, and supporting economic well-being in communities through a variety of efforts. The Boston Fed is one of 12 Reserve Banks and we serve all or parts of Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. Our mission is accomplished through our Bank's values: diversity, equity and inclusion, innovation, integrity, and leadership.
This position is responsible for developing and managing compelling, high-quality content for the Federal Reserve Bank of Boston's digital communications channels to enhance the Bank's reputation and promote a better public understanding of the organization. This position will work with Corporate Communications staff and other key stakeholders throughout the Bank to develop, refine, and optimize adaptive content for delivery through the Bank's digital communications channels including web sites, social media, e-mail communications platform, and online video libraries.
Principle Responsibilies

• Market Analysis: Researching industry trends and competitors in the in digital market (web, email, social media)
• Planning: Defining clear objectives for digital campaigns aligned with overall business goals.
• Audience Targeting: Identifying and understanding target audiences for digital outreach to help increase the public's understanding of the Bank.
• Channel Optimization: Manage, optimize and deliver through various digital channels like websites, event platforms, social and email for maximum impact.
• Data Analysis: Utilizing analytics tools to track and evaluate the performance of digital campaigns.
• Content Strategy: Developing and implementing content plans that resonate with the target audience.
• Technology Integration: Incorporating relevant technologies for enhanced digital presence and efficiency.
• Collaboration: Working closely and in partnership with cross-functional teams including teammates, business stakeholders and IT
• Adaptation: Staying informed about emerging digital trends and adjusting strategies accordingly.
• Perform other duties as assigned.
• This position is not required to directly supervise others.

Knowledge & Expertise

• Knowledge or experience normally acquired through, or equivalent to, the completion of a Bachelor's degree in digital strategy, marketing or similar discipline and a minimum of 4-6 years work experience.
• Proven ability to create and adapt content for a variety of digital channels, including social media. Strong understanding of content marketing principles.
• Strong knowledge of and experience using content management systems, including social media CMSs. Ability to track, analyze, report and present on data related to content; proven ability to adjust content development and dissemination based on these findings.
• Strong strategic, analytical and organizational skills.
• Exemplary customer relationship skills.
• Solid understanding of IT application development, operations, and other services typically provided by a central IT organization.
• Broad understanding of capabilities involved in user experience design and visual design disciplines
• Excellent writing, presentation communication skills, including experience developing and promoting content for the web.
• Ability to work independently and proactively, handle multiple requests/projects simultaneously, and work in a fast-paced environment.

Full Time / Part Time
Full time
Regular / Temporary
Regular
Job Exempt (Yes / No)
Yes
Job Category
Work Shift
First (United States of America)
The Federal Reserve Banks believe that diversity and inclusion among our employees is critical to our success as an organization, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. The Federal Reserve Banks are committed to equal employment opportunity for employees and job applicants in compliance with applicable law and to an environment where employees are valued for their differences.
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