The Digital Sales Analyst executes and optimizes digital marketing campaigns, ensures compliance, monitors system performance, and collaborates with teams to improve efficiency.
BROAD FUNCTION AND SCOPE OF THE POSITION: The Digital Sales Analyst is responsible for executing and optimizing digital marketing campaigns and application functions in alignment with client specifications, organizational standards, and legal requirements. This role is integral to maintaining system integrity, ensuring compliance, and driving continuous improvement through collaboration, analysis, and innovation.
PRINCIPAL CONTINUING RESPONSIBILITIES
Campaign Execution
EDUCATION AND EXPERIENCE REQUIREMENTS
CANDIDATE QUALIFICATIONS/COMPETENCIES
PRINCIPAL CONTINUING RESPONSIBILITIES
Campaign Execution
- Implement campaigns and application functions in strict accordance with client-specified policies, including approvals, cooling-off periods, suppression list management, and warm/cold lead protocols.
- Ensure all campaigns and application functions adhere to agreed-upon timelines and quality standards.
- Maintain and enhance email integrations, prioritizing optimal deliverability and audience reach.
- Systematically classify and document inbound responses, delegating tasks to the appropriate responsible parties.
- Regularly monitor system performance indicators, including deliverability, output, and job failure rates, to ensure operational excellence.
- Remain up to date and ensure platform compliance with all applicable legal and ethical requirements about digital sales and marketing.
- Provide training with team members to facilitate effective utilization of digital platforms.
- Foster a collaborative environment by maintaining efficient cross-functional communications with sales, sales enablement, and marketing.
- Partner with client management and sales enablement teams to co-develop field-ready materials and digital assets.
- Recommend, test, and monitor platform improvements to support ongoing innovation and efficiency.
- Produce comprehensive reports and conduct ad hoc analyses to inform decision-making and strategy.
- Stay informed of industry best practices, user feedback, and AI-generated performance insights to drive continuous improvement in platform functionality and campaign outcomes.
- Systematically document campaign processes, learnings, and platform enhancements for future reference and training.
- Maintain up-to-date resources and materials for team use.
EDUCATION AND EXPERIENCE REQUIREMENTS
- Bachelor’s degree in marketing, business analytics, information systems, or related field; Master’s degree preferred.
- Minimum of 3 years of experience in digital sales analysis, campaign management, or related roles.
- Demonstrated success in executing digital marketing campaigns and optimizing platform performance.
- Experience with email integration management, CRM systems, and compliance monitoring.
- Proficiency in digital marketing platforms, analytics tools, reporting software, and data visualization.
- Strong analytical, problem-solving, and cross-functional collaboration skills.
- Excellent verbal and written communication skills.
CANDIDATE QUALIFICATIONS/COMPETENCIES
- Digital Campaign Execution & Optimization
- Email Integration & Deliverability Management
- Response Classification & Documentation
- System Performance Monitoring
- Compliance & Regulatory Adherence
- Training & Team Collaboration
- Platform Enhancement & Innovation
- Reporting, Analytical Skills & Data Visualization
- Market & Trend Analysis
- CRM System Utilization
- Client-Facing Support
- Documentation & Knowledge Management
- Continuous Improvement Mindset
Top Skills
Analytics Tools
Crm Systems
Data Visualization
Digital Marketing Platforms
Reporting Software
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