Digital PR Intern

Where A-Players Thrive.
We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.
We're Looking For A: Digital PR Intern to join our growing SEO Department. This is a unique opportunity to learn and contribute to the intersection of public relations and search engine optimization. The ideal candidate is a strong writer and communicator who is passionate about storytelling and eager to learn the technical aspects of how content drives online visibility and authority. This role will directly support our digital PR and link-building strategies, helping to increase our brand's organic search presence and reputation.
Location: Woodland Hills, CA (Hybrid)
What You'll Be Doing:

• Media & Publisher Outreach: Assist in identifying and building relationships with journalists, bloggers, editors, and webmasters to secure high-quality media placements and backlinks.
• Content Creation: Draft compelling content including press releases, media pitches, article bylines, and blog posts that are newsworthy, engaging, and optimized for search.
• Link Building Support: Actively support digital PR campaigns designed to earn authoritative backlinks, contributing to the site's overall Domain Authority.
• Research & Analysis: Conduct research on industry trends, competitor backlink profiles, and keyword opportunities to inform our outreach and content strategy.
• List Building: Develop and maintain targeted media and outreach lists for various campaigns.
• Monitoring & Reporting: Monitor the web for brand mentions (both linked and unlinked) and assist in tracking and reporting on key performance indicators (KPIs) such as new referring domains, organic traffic, and keyword rankings.
• Administrative Support: Provide general administrative support to the SEO and Content teams as needed.

Qualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):

• Exceptional Communication: Superior written and verbal communication skills, with an ability to craft compelling narratives and professional emails.
• Detail-Oriented: Strong attention to detail in writing, data entry, and research.
• Analytical Mindset: A genuine interest in using data to tell a story and make decisions. Ability to identify trends and opportunities.
• Proactive & Eager to Learn: A self-starter with a strong desire to learn the fundamentals of both PR and technical SEO. Not afraid to ask questions and take initiative.
• Organizational Skills: Excellent time-management and organizational skills, with the ability to handle multiple projects simultaneously.
• Team Player: A positive, collaborative attitude and the ability to work effectively within a team environment.
• High school diploma
• Currently enrolled in or a recent graduate of a Bachelor's degree program in Communications, Public Relations, Marketing, Journalism, or a related field preferred.
• Previous internship experience in a PR, marketing, or communications role preferred.
• A basic understanding of SEO principles (e.g., what a backlink is, what keywords are) preferred.
• Familiarity with SEO or PR tools such as Google Analytics, Ahrefs, SEMrush, Cision, or Muck Rack preferred.
• Experience managing a personal blog or website preferred.

Golden Perks & Benefits:

• Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over $6.1 million to date.
• Professional development opportunities with mentorship, continuous learning programs, empowering you to progress and excel in your career.
• For those coming into our Woodland Hills, CA office, you'll find a fully stocked kitchen and a free on-site gym.
• Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.

To read more about our Perks & Benefits, click here .
The base salary range is $17.00-$20.00 per hour.
The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote"
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
A Note to Recruiting Agencies: At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won't pay any fees for placements. Thank you for your understanding.
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