At GFiber, we believe that great internet has the power to drive innovation, strengthen communities, enable the impossible, and do all the everyday things that make all of our world go round. And the job of creating better internet is never done - so we’re growing! Our team is committed to building a place where people who want to make a difference can grow their careers and find their spot to belong.
GFiber is an Alphabet company that brings Google Fiber and Google Fiber Webpass internet services to homes and businesses across the United States. Our teams are expanding as we connect more cities and people to exceptional internet.
The application window will be open until at least June 6th, 2025. This opportunity will remain online based on business needs which may be before or after the specified date.
The Digital Team at GFiber is dedicated to redefining internet service with fast, reliable, and fairly-priced offerings. We strive to make every interaction with GFiber seamless and rewarding, fueled by a commitment to innovation and setting new industry standards.
This critical, highly skilled team is dedicated to promoting our service to prospective customers and driving new customer acquisition for GFiber internet.
Role Description
We are seeking a results-oriented and experienced Digital Media Manager to spearhead our digital advertising campaigns, directly impacting customer acquisition in the rapidly expanding fiber internet market. This critical role involves designing, executing, and optimizing large-scale search, display, and video campaigns with a strong focus on ROI and budget management. The ideal candidate is an analytical and creative thinker with a profound understanding of the digital advertising landscape, ad technology, and data analytics, capable of transforming insights into actionable strategies.
In this role, you'll:
- Design, develop, and tactically execute online customer acquisition strategies and campaigns, with a strong focus on budget management and ROI.
- Drive and optimize large scale search, display, and video campaigns across digital platforms and online connected user experiences, leveraging popular ad tech tools, DSPs, and marketing platforms/hubs for efficient performance management.
- Provide ongoing management, robust reporting, and optimization of digital marketing campaigns with an emphasis on data-driven performance insights and storytelling
- Manage campaign budgets effectively, ensuring optimal allocation of resources and tracking spend against performance goals.
- Manage creative asset libraries and reporting on creative performance for continued ad production and optimization.
At a minimum we'd like you to have:
- Bachelor's Degree or equivalent practical experience
- 5 years of relevant experience in digital marketing
- Proven experience in online campaign management platforms, tools, and reporting, including hands-on experience with popular ad tech, DSPs, and marketing platforms/hubs.
- Experience creating, executing, and continually optimizing search, display, and video strategies with a focus on performance management and budget accountability
- Extensive experience with programmatic ad buying across multiple DSPs including DV360.
It's preferred if you have:
- Experience with telco and/or subscription services
- Working knowledge of Google Analytics, Google Ads, DV360, Google Campaign Manager.
- Experience collaborating with creative teams by providing data-driven analysis and actionable recommendations to optimize creative assets and enhance response rates.
- Familiarity with various marketing hubs and their integration for streamlined campaign management and reporting.
- Proficient in collecting, summarizing, presenting, and speaking about data associated with online paid media, marketing performance, budget management, and digital consumer insights.
- Analytical skills with the ability to translate data into actionable insights and performance improvements.
The US base salary range for this full-time position is between $140,000 - $154,000 + bonus + cash award + benefits. As pay varies by location, your recruiter will share more about the specific salary range for your targeted location during the hiring process.
GFiber is committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, citizenship, marital status, disability or Veteran status. Disclosure is voluntary, and this information will be kept confidential in compliance with Google's Candidate Privacy Policy. For more information please refer to our Equal Employment Opportunity Policy and the EEOC's "Know your rights: workplace discrimination is illegal" (PDF).
It's important to us to create an accessible, inclusive workplace for everyone. If you have a need that requires accommodation, please let us know by completing our accommodations for applicants form. Our candidate accommodations team will then connect with you to confidentially discuss your options.
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