Digital Marketing Strategist

Job Description Summary:

Job Description:

We are seeking a Digital Marketing Strategist to lead our online communications strategy and execution for the Institute’s technical assistance programs. This role is central to maintaining and amplifying the Weitzman Institute’s digital presence on key initiatives. The person in this role will manage our WordPress websites, coordinate with external communications consultants, produce compelling content, and act as a liaison between the Institute and the MWHS Communications team. The ideal candidate balances strong writing and storytelling ability with sharp project management skills, a knowledge of digital-platform best practices.

Key Responsibilities

Digital Strategy & Execution

• Develop and implement a comprehensive digital communications strategy aligned with Weitzman’s mission, including website content, email, and social media campaigns.
• Lead multi-channel digital campaigns to raise awareness, engage stakeholders, and support program goals.
• Use SEO best practices to optimize web content and improve site visibility.
• Maintain and grow web analytics capacity: monitor, report, and interpret website usage and campaign performance, recommending optimizations.

Website / CMS Management

• Serve as the supporting manager for the Institute’s WordPress websites, including routine content updates, page creation, design tweaks, and plugin maintenance.
• Oversee two key two strategic initiatives:
  • Prescription for Play (P4P) website: managing content, resources, and updates for this program focused on integrating play into pediatric care.
  • Behavioral Health Workforce Training website: maintaining and updating content for programs supporting workforce development in behavioral health.
• Partner with external web developers or designers to scope, plan, and execute major site enhancements or redesigns.
• Ensure web content is aligned with brand, voice, and organizational priorities.

Content Creation & Storytelling

• Write, edit, and oversee digital content for websites, blog posts, newsletters, case studies, reports, and social media.
• Capture and curate stories from program staff, partners, and community for web and social media.
• Coordinate visual storytelling: working with photographers, videographers, or designers to produce images, infographics, and videos.

Project & Vendor Management

• Manage communications consultants (web designers, writers, digital agencies), including contracts, deliverables, timelines, and budgets.
• Oversee internal workflows for digital content production via editorial calendars, timelines, and cross-team collaboration.
• Ensure all projects are on schedule and aligned to organizational strategy.

Liaison & Stakeholder Coordination

• Act as the primary point of contact for communications between the Weitzman Institute and MWHS Communications team, coordinating joint campaigns, messaging, and alignment.
• Work cross-functionally with program, policy, training and research staff to surface stories, translate complex work, and amplify impact.

Performance & Analytics

• Track and report on digital metrics: website traffic, engagement, campaign ROI, social media reach, email performance.
• Use data to assess what works, identify gaps, and inform future strategy.
• Recommend and lead process improvements in digital communications workflows and content strategy.

Brand & Equity Stewardship

• Ensure all communications reflect the Institute’s brand, tone, and values

Qualifications

Required:

• Bachelor’s degree in Communications, Marketing, Research Communication, or a related field.
• Experience in digital communications, health communications, or similar roles.
• Proven WordPress (or other CMS) experience.
• Excellent writing, editing, and storytelling skills for diverse audiences.
• Strong project management experience, including managing external vendors/consultants.
• Knowledge of digital channels: email, social media, analytics tools.
• Experience working cross-functionally and collaborating with multiple stakeholders.
• Commitment to mission-driven work and health equity.

Preferred:

• Experience in healthcare, public health, or research nonprofits.
• Proficiency with Google Analytics (or GA4), SEO, and content performance tools.
• Experience with email marketing platforms (e.g., Mailchimp), social media scheduling tools, and design tools,
• Familiarity with project planning tools (e.g., Monday.com) or editorial calendar management.
• Multimedia experience (video, infographics, photo) a plus.

Competencies & Skills

• Strategic thinker with a creative mindset
• Strong attention to detail and organizational skills
• Ability to handle multiple projects under tight deadlines
• Excellent interpersonal and communication skills
• Analytical mindset with ability to use data to inform decisions
• Collaborative and team-oriented

This Position is available for remote work.

Organization Information:

The Moses/Weitzman Health System is a global leader addressing challenges faced by organizations caring for the poor and diverse populations, and is home to programs focusing on education, research, and process improvement support for safety net providers. The system delivers primary care to more than 150,000 patients in Connecticut, and extends access to specialty care for more than 2.5 million individuals across the U.S. It is a national accrediting body for organizations training advanced practice providers, and offers accredited education and training for Medical Assistants in multiple states. As an incubator for new ideas in areas including social justice, the environment, and social determinants of health, the MWHS is addressing challenges faced by providers caring for underserved communities, creating innovative and impactful initiatives led by nationally and internationally recognized experts. As it forges pathways into the future of primary care, the MWHS honors Lillian Reba Moses (1924-2012), a granddaughter of slaves, and Gerard (Gerry) Weitzman (1938-1999), whose ancestors escaped pogroms in Eastern Europe. Their vision and commitment to justice and equity in healthcare is the foundation upon which the Moses/Weitzman Health System was built.

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