Company Overview
Join us for an enriching journey with Outset, a trailblazing medical device company that is revolutionizing the field of dialysis. Our focus is to create one high performing team, obsessed with progress, in an atmosphere that is brimming with transformative opportunities. The heart of our mission is pioneering a groundbreaking technology that redefines the landscape of dialysis, streamlining complexity and cost, because patients deserve “better” now, not some day.
At Outset we’re revolutionizing an industry and changing lives. We’re impacting what the future of dialysis looks like by creating a first-of-its-kind technology in order to reduce the cost and complexity of dialysis. FDA cleared for use across care settings, from the hospital to the clinic to the home, the Tablo® Hemodialysis System harnesses modern technology for a new holistic approach to dialysis care. We’re giving providers time back to focus on patient care. And we’re giving patients the power to take control of their life and get back to enjoying the things they love.
Position Overview
Outset Medical is seeking a data-driven, growth-oriented Digital Marketing Manager to lead the strategy, execution, and optimization of our digital presence. This newly created role will be pivotal in advancing brand awareness, driving lead generation and conversion, and supporting commercial growth across our enterprise customer base.
The ideal candidate is both analytical and creative: someone who thrives on experimentation, measures everything, and views optimization as a continuous process. This is the perfect role for a motivated self-starter, who likes to develop programs from the ground-up and appreciates working in a fast-paced environment where they can have an immediate impact.
Essential Job Functions and Responsibilities
- Execute a cohesive social and digital channel strategy, managing the content calendar and optimizing engagement across platforms
- Lead the planning, execution, and continual optimization of digital marketing campaigns to support corporate marketing and sales objectives.
- Manage SEO/SEM strategy, digital advertising, and paid media to maximize visibility and qualified lead generation.
- Oversee website management and content optimization (WordPress experience strongly preferred), ensuring a seamless user experience and alignment with brand strategy.
- Partner with the downstream marketing team to design and execute email nurture campaigns to engage and convert prospects.
- Analyze campaign performance data, extract insights, and provide actionable recommendations to improve ROI.
- Partner cross-functionally with Marketing, Sales, Medical Affairs, and Investor Relations to ensure consistent messaging, alignment, and performance tracking.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Required Qualifications
- 3+ years of progressive experience in digital marketing, ideally within a B2B or high-growth technology environment (healthcare experience a plus)
- Demonstrated success driving measurable outcomes through SEO/SEM, paid media, and marketing automation
- Proven ability to translate analytics into actionable insights and performance optimizations
- Hands-on experience with campaign management tools and digital content optimization
- Strong analytical mindset with a passion for testing, iteration, and continuous improvement
Desired Qualifications
- Expertise in conversion optimization, including landing page design, funnel testing, and user experience improvement
- Proficiency in SF Marketing Cloud
- Experience managing A/B and multivariate testing
- Familiarity with website analytics tools (Google Analytics, GA4, WebTrends, or equivalent)
- Working knowledge of Google Ads, paid social, and ad-serving platforms
- Basic understanding of HTML, CSS, and JavaScript to collaborate effectively with web developers
- Highly organized, detail-oriented, and comfortable balancing multiple priorities in a fast-paced, growth environment
- Strong communicator with the ability to influence cross-functional partners and manage upward
- Bachelor’s degree in Marketing, Communications, or a related field
Company Culture
At Outset, we believe every person matters. Every Outsetter, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with intelligent speed. Our team expects nothing less than our best display of strengths and skills, and we find joy in working together for a common goal. At Outset, we believe that curiosity, ingenuity and conviction in the power of technology will transform the lives of dialysis patients and providers.
We are fueled by the opportunity to give people their lives back. And we believe that it begins with YOU, our future Outsetter. At Outset, we’ve designed a professional world that our employees are honored and impassioned to belong to, one that offers challenge, the ability to collaborate with great people, and opportunities to build skill and expertise in a fulfilling career.
An opportunity at Outset Medical won’t just be about finding a job. Our culture revolves around the principles of moving farther, faster, together, so working here feels like a masterclass in peak performance, for individuals and teams.
Privacy is important to us. Please review our Applicant Privacy Notice.
Important Notice
We have been made aware of fraudulent activities where individuals are impersonating our company and offering fake job opportunities. Please note, Outset Medical will never request payment or gift cards during the hiring process, nor will we ask you to purchase your own equipment. Anyone reaching out to you with an email address ending in @outsetmedical.cc, is not a legitimate Outset representative. For legitimate opportunities, always apply directly through our official careers page. If you are unsure about the authenticity of a communication, contact us immediately at [email protected].
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
Outset Medical is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind on the basis of race, color, national origin, religion, gender, gender identity, sexual orientation, disability, genetic information, pregnancy, age, or any other protected status set forth in federal, state, or local laws. This policy applies to all employment practices within our organization.
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