ABOUT RETOOL
Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don’t have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows.
At Retool, we’re on a mission to bring good software to everyone. We’re building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away the tedious and repetitive tasks developers waste time on, while creating reusable components that act as a force multiplier for future developers and projects. The result is not just productivity, but good software by default. And that’s a mission worth striving for.
Today, our customers span from small startups building their first operational tools to Fortune 500 companies building mission-critical apps for thousands of users across their business. Interested in joining us? Let us know!
As the Digital Marketing Manager at Retool, you’ll create and execute our digital marketing strategy, supporting our broader Demand Gen integrated campaigns motion to accelerate our pipeline, and scale marketing channels while promoting our product and content efforts. We’re a fast-paced startup with plenty of room to experiment and create immediate impact from your work. You’ll get to wear different hats and work across many teams at Retool.
You’ll plan, execute and manage digital programs like webinars, content syndication, review sites and Retools presence across various forums to further sign-ups and to generate leads. You’ll also coordinate with various internal teams such as Integrated Campaigns, Product Marketing, Performance Marketing and Operations to ensure our digital strategy is aligned to the campaigns an messaging we have in market. Your north-star KPI will encompass both quality and quantity measured as contribution to the pipeline from a new logo, expansion and an upsell motion.
As part of a rapidly scaling team that is setting the marketing strategy you will have the opportunity to assist in various other areas of demand generation and growth as they arise. It is a great opportunity to make an immediate impact and be critical piece of the foundation of Demand Gen moving into the future.
You’ll be working with almost every Retool, but will most often be partnering with marketers, designers, finance, and go-to-market teams to execute on marketing campaigns at scale. We really like spending time with each other in person and believe in the power of in-person collaboration, creativity, and connection so we have also returned in a hybrid capacity to our San Francisco offices 3 days a week.
WHAT YOU'LL DO- Build, scale, and optimize digital marketing channels like webinars, content syndication and review websites
- Align Retool’s digital strategy with the broader integrated campaigns motion to deliver predictable pipeline
- Build and maintain Retool’s presence on review sites, online directories and online forums
- Run experiments to improve success metrics across programs and campaigns
- Create programs targeting every stage of the demand funnel to accelerate pipeline generation
- Evaluate and track key success metrics across the digital marketing programs and channels (e.g., performance, ROI, etc.), and provide recommendations on budget distribution across different programs and tactics
- Keep the programs and campaigns efficient and build streamlined reporting processes to communicate our impact with the right stakeholders
- Interact with customers and prospects to understand the voice of the customer and help inform our strategy moving forward
- 5+ years of digital marketing experience with a B2B or developer tools startup
- 3+ years experience managing webinar and content syndication programs
- 2+ years experience managing digital presence on review websites, online directories and online forums
- Experience working with the BDR and Sales team to ensure alignment of goals and establish SLAs on handoffs
- Experience measuring, analyzing, and reporting performance of programs and campaigns and developing optimization strategies
- Familiarity with Salesforce and Hubspot (or other similar CRM and marketing automation tools)
- Excellent communication and presentation skills
- Strong project management skills, with an ability to keeping multiple work streams and cross-functional partners and vendors in sync around timelines
- Strong ownership mindset to do whatever is needed to deliver the best marketing to our customers
For candidates based in the United States, we have three geographic pay zones. For this role, the pay range(s) for this role in each zone is listed below and represents base salary range for non-commissionable roles or on-target earnings (OTE) for commissionable roles.
This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate’s experience and qualifications, and location.
Additional compensation in the form(s) of equity, and/or commission/bonuses are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!
Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.
Top Skills
Similar Jobs
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
