Digital Marketing Manager

Overview:  

Vivi is the only wireless screen mirroring and digital signage tool designed for education. We help IT help teachers help students with classroom technology that enhances collaboration, control, and creativity.  

Vivi exists because we all had that one teacher who changed our life, who went above and beyond to serve as a role model and sage. They guided discussion, connected with their students on a personal level, were just as engaging and entertaining as they were educational, and they created a dynamic learning environment by constantly involving students.

Personalised learning environments have been proven to deliver better educational outcomes for individuals through increased participation and engagement. To successfully create such an environment requires a fluid, visual dialogue between teacher and student. This is why Vivi exists. Vivi is used by over 825,000 teachers and students around the world and is setting out to provide tangible solutions to the enormous education industry with our high-growth, ambitious, and creative team. In this rapidly evolving technology landscape, Vivi is always looking for new ways to disrupt the classroom experience, enhance customer journeys, and expand globally.

The Role:  

• Global Demand Generation & Growth Strategy – Develop and execute a performance-driven digital marketing strategy tailored to NAM, ANZ, and EMEA, optimizing lead acquisition, conversion, and customer retention. 

• SEO & Content Localization – Drive organic growth through advanced SEO strategies, content marketing initiatives, and localized content optimization for each market. 

• Marketing Automation & CRM – Own and optimize HubSpot marketing workflows to nurture leads effectively through the marketing funnel in multiple regions. 

• Website Ownership & CRO – Manage website UX, regional landing pages, conversion rate optimization (CRO), A/B testing, and personalization strategies to increase lead generation globally. 

• Social & Brand Awareness – Lead global social media initiatives to enhance Vivi’s presence across different markets and establish thought leadership in the edtech space. 

• Analytics & Data-Driven Decision Making – Establish and track KPIs for each region, providing actionable insights that directly impact marketing and sales performance. 

• Cross-Functional Leadership – Collaborate with regional sales teams, product marketing, and customer success to align marketing efforts with regional revenue goals and customer needs. 

• Global Budget Management – Optimize the digital marketing budget, ensuring strategic investment across paid, organic, and owned channels in NAM, ANZ, and EMEA. 

Requirements:

• 5+ years of experience in digital marketing, with a proven track record in demand generation, growth marketing, and performance optimization.
• Strong technical knowledge of SEO, website analytics, and conversion rate optimization for international markets.
• Hands-on experience with marketing automation tools like HubSpot.
• Data-driven mindset with deep experience using Google Analytics (GA4), attribution modeling, and performance reporting.
• Experience working with cross-functional teams and collaborating with regional sales and product teams to align marketing efforts with ambitious business goals.
• Expertise in managing multi-channel paid media campaigns across different markets, including Google Ads, LinkedIn Ads, Meta Ads, and programmatic advertising.
• A strategic thinker who is also willing to roll up their sleeves and execute when needed. 

Bonus points for:   

• Prior experience working at an EdTech SaaS Startup 

What we can offer you:

• Career progression – we offer each employee an annual L&D budget to assist with furthering their skills
• Wellness program – including wellness days off, and Wellness subscription
• Give back to the community with our Volunteer program
• Birthdays off each year