Develop and optimize digital marketing campaigns, manage social media, collaborate with teams, and analyze performance metrics to enhance brand awareness.
Join a fast-growing K-12 Edtech platform advancing mental health and wellness worldwide!
moozoom is looking for an innovative and results-driven Digital Marketing Specialist to join our dynamic marketing team. If you are passionate about digital marketing strategies and want to contribute to mental health education for K-8 students, we want to hear from you!
In this role, you will develop, execute, and optimize digital marketing campaigns across various channels to drive traffic, engagement and conversions. You will play a key role in enhancing our brand awareness and reaching educators and students in need of our mental health resources.
Responsibilities- Develop, implement, and manage email marketing and digital marketing Ads campaigns.
- Analyze campaign performance metrics to identify areas for improvement and optimize strategies for better ROI.
- Collaborate with the content team to create compelling ad copy and visuals that resonate with our audience.
- Collaborate with product to build in-product features and workflows to improve user acquisition, activation and retention.
- Manage and grow our social media channels, increasing audience engagement and reach.
- Collaborate with content to create engaging blog articles and other SEO related initiatives.
- Conduct market research to identify trends and opportunities for growth within the EdTech sector.
- Work closely with the Revenue Operations Manager to fine-tune lead generation processes and nurture leads through the sales funnel.
- Bachelor's degree in Marketing, Communications, or related field.
- 3-5 years of experience in digital marketing, preferably in the EdTech.
- Proficiency with digital marketing tools such as Google Ads, Google Analytics, SEO tools, and social media management platforms.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills, with a flair for creative content creation.
- Experience in managing social media campaigns and growing online communities.
- A passion for education and mental health, with a commitment to supporting K-12 initiatives.
- Full-time remote position
- Flexible work hours.
- Collaborative work environment.
- Competitive base salary
- Monthly allocation for health benefits.
Don’t forget to access to see how great it is!
Our six steps hiring process
- Short video and CV: send your CV, as well as a short video describing who you are and why you should be the person we are looking for.
- Initial Interview: if selected, this is where you and us get to know each other better.
- Mini project: moving forward at this stage of the hiring process, we will distribute a mini project that will allow you to show how good you are.
- Final interview: we’re getting there. You made it so far and it’s now the moment where you get to meet other people of the team.
- Offer: we send you an offer tailored to convince you to join our team.6
- Take off: this is the day you start changing the world with us.
Join our team!
Top Skills
Google Ads
Google Analytics
Seo Tools
Social Media Management Platforms
Similar Jobs
Consumer Web • eCommerce • Gaming • Retail
The Operations Support Analyst manages escalated tickets, ensuring quick resolution while minimizing business impact, and works with stakeholders and vendors.
Top Skills:
Itil Foundation
Aerospace • Artificial Intelligence • Computer Vision • Software • Analytics • Defense • Big Data Analytics
The FP&A and Accounting Analyst will perform financial analysis, support accounting processes, improve efficiency in reporting, and assist in budgeting and variance analysis.
Top Skills:
ExcelSAP
AdTech • Digital Media • eCommerce • Marketing Tech
Execute email marketing campaigns, configure assets, optimize and split test performance, ensuring quality and compliance.
Top Skills:
CSSHTML
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
