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Are you passionate, creative, and analytical about optimizing campaign results to drive sales? Have you also consulted with clients? Would you like to help people improve their financial wellbeing and build wealth for their future while growing financial advisors' businesses? Do you have 2 or more years of digital marketing experience? Excited to learn more? If so, then this could be the role for you!
Job Overview
The LPL Financial Marketing Solutions department is seeking a digital marketing consultant with high proficiency in all facets of digital marketing. In this position, you will be the virtual chief marketing officer and the main point of contact for the LPL financial advisors you’ll be supporting. You will combine your knowledge of the web, blogging, email campaigns, and social media publishing with your business acumen to make digital marketing a part of several advisors’ practices. You will execute a digital marketing strategy for LPL advisors using email, social media, SEO, lead generation, digital advertising, websites, and more. This position reports to a Marketing Manager.
Responsibilities:
Support LPL advisors via phone and email
Curate and implement digital marketing editorial calendars for each advisor's blog, e-newsletter, email campaigns, digital ads, and social media platforms month-over-month to align with the advisor overarching goals
Generate an evaluation to consistently maintain each advisor’s website and blog to enhance as needed
Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors
Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic
Learn and produce each advisor’s marketing plan based on advisor preferences
Schedule and host regular weekly or bi-weekly discussions with the advisors
Collaborate with the advisor’s office staff to ensure cohesive messaging and communications
Collaborate with compliance to ensure the content, brand, and messaging are approved
Conduct market research and share discoveries with each advisor
Work as a liaison to digital vendors
Work with LPL's current tools to integrate them into the overarching plan
Provide feedback and program enhancements from the advisors
What are we looking for?
We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team-oriented, and are able to execute in a way that encourages creativity and continuous improvement.
Requirements
2+ years of experience in marketing and digital marketing
Bachelor’s degree in marketing, communication, or an additional 2+ years of marketing experience
Preferences
Good understanding of digital marketing tools such as Google Analytics, Google Adwords, and Hubspot
Financial services experience a plus
Solid understanding of e-commerce, PPC, SEO & SEM
Solid knowledge of CRM, inbound marketing tools, and web management
Working knowledge of web design principles, best practices, and content management platforms
Ability to develop and execute sales and marketing strategies
Excellent written and verbal communication skills
Excellent project management and organizational skills
Pay Range:
$60,188-$100,313/yearActual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!
Company Overview:
LPL Financial Holdings Inc. (Nasdaq: LPLA) was founded on the principle that the firm should work for advisors and institutions, and not the other way around. Today, LPL is a leader in the markets we serve, serving more than 23,000 financial advisors, including advisors at approximately 1,000 institutions and at approximately 580 registered investment advisor ("RIA") firms nationwide. We are steadfast in our commitment to the advisor-mediated model and the belief that Americans deserve access to personalized guidance from a financial professional.
At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.
Join LPL Financial: Where Your Potential Meets Opportunity
At LPL Financial, we believe that everyone deserves objective financial guidance. As the nation’s leading independent broker-dealer, we offer an integrated platform of cutting-edge technology, brokerage, and investment advisor services.
Why LPL?
Innovative Environment: We foster creativity and growth, providing a supportive and responsive leadership team. Learn more about our leadership team here!
Limitless Career Potential: Your career at LPL has no limits, only amazing potential. Learn more about our careers here!
Unified Mission: We are one team on one mission—taking care of our advisors so they can take care of their clients. Learn more about our mission and values here!
Impactful Work: Our size is just right for you to make a real impact. Learn more here!
Commitment to Equality: We support workplace equality and embrace diverse perspectives and backgrounds. Learn more here!
Community Focus: We care for our communities and encourage our employees to do the same. Learn more here!
Benefits and Total Rewards: Our Total Rewards package goes beyond just compensation and insurance. It includes a mix of traditional and unique benefits, perks, and resources designed to enhance your life both at work and at home. Learn more here!
Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.
Information on Interviews:
LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card. Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (855) 575-6947.
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LPL Financial Boston, Massachusetts, USA Office
75 State St, 22nd Floor, Boston, MA, United States, 02109
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