Develops and optimizes digital acquisition and reactivation marketing campaigns. Responsibilities include creating paid and organic social content, segmenting audiences, optimizing conversion funnels, managing cross-channel campaigns, analyzing KPIs, conducting A/B tests, and refining strategies based on customer insights and performance data. The role also monitors industry trends and ensures campaigns comply with regulations, company policies, and brand guidelines.
Company Description
About M3: A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes’ Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, and South Korea, as well as India.
Due to our continued growth, we are hiring for a Digital Marketing Associate to join M3 USA.
Job Description- Draft social media content for paid ads; ideate creative based on extensive consumer and competitor research.
- Develop and manage organic content strategy.
- Execute acquisition and reactivation marketing strategies.
- Optimize the conversion funnel to improve user engagement and increase conversion rates; understand where and when to place ads to maximize their effectiveness, optimizing for different media channels and platforms.
- Identify and segment target audiences using market research and customer insights to optimize messaging and campaign performance.
- Monitor, analyze, and report on campaign performance and KPIs, utilizing analytics tools and customer data to refine and optimize acquisition marketing strategies.
- Design, execute, and analyze A/B tests to optimize messaging, creative, targeting, and channel selection, driving continuous improvement in acquisition marketing performance.
- Stay informed about industry trends, competitor strategies, and emerging marketing technologies to ensure that acquisition marketing efforts remain current and effective.
- Ensure that all acquisition marketing campaigns adhere to industry regulations, company policies, and brand guidelines by maintaining compliance and brand alignment.
- Perform other duties as assigned, demonstrating flexibility and adaptability to meet the dynamic needs of the organization.
- Bachelor's degree in marketing, business, or a related field
- 4+ experience supporting digital marketing strategy, preferably in the healthcare space or similarly regulated industry
- Ability to learn marketing automation platforms and analytics tools.
- Working knowledge of paid social advertising, audience segmentation, conversion funnel optimization, and A/B testing.
- Ability to analyze campaign performance data and KPIs and translate insights into optimizations.
Benefits:
A career opportunity with M3USA offers competitive wages, and benefits such as:
- Health and Dental
- Life, Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
*M3 reserves the right to change this job description to meet the business needs of the organization
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