Digital Marketing Analyst (Contract – Paid Media Focus)

About Us

Guidewheel is on a mission to empower factories worldwide to reach sustainable peak performance. Our plug-and-play FactoryOps platform connects to any machine, turning its real-time data into actionable insights that drive performance improvements across the factory floor. By enabling factories to reduce lost production time, increase throughput, and improve over time, we're transforming the backbone of the global economy.

With strong momentum, investor backing, and a culture that values diversity, growth mindset, and results, Guidewheel is positioned for rapid growth. As we continue expanding, we’re looking for a contract Digital Marketing Analyst to help manage, analyze, and optimize our paid media channels to drive qualified demand and support strategic decision-making.

The Role

As a Digital Marketing Analyst (Contract) at Guidewheel, your focus will be on managing the data behind our paid marketing efforts—ensuring every campaign is optimized, every dollar is well spent, and every insight leads to action. You’ll be responsible for setting up tracking and measurement, analyzing campaign performance, and uncovering insights that guide our growth strategy.

You’ll work closely with the Growth team and cross-functional stakeholders in Sales, Product Marketing, and Design to ensure our paid channels are running efficiently and effectively. This role is perfect for someone who loves diving into data, spotting trends, and turning numbers into strategic recommendations.

Key Responsibilities

• Campaign Performance Analysis: Monitor and analyze performance across paid media channels (Google Ads, LinkedIn, Meta, etc.) to measure ROI, lead quality, and conversion rates.
  
• Tracking & Attribution: Own the setup and maintenance of marketing analytics infrastructure, ensuring proper tracking, attribution, and data flow across platforms like HubSpot, Google Analytics, and ad platforms.
  
• Budget & Spend Analysis: Track paid media spend and performance, providing regular insights on efficiency (CPL, CAC) and identifying opportunities to improve ROI.
  
• Reporting & Insights: Build dashboards and recurring reports for stakeholders that highlight key performance indicators, campaign effectiveness, and opportunities for optimization.
  
• Experimentation & Testing: Collaborate with the Growth and Creative teams to design A/B tests and experiments, using data to guide decisions on audience targeting, messaging, and creative strategy.
  
• Lead Funnel Analysis: Work with Sales and RevOps to ensure campaign leads are converting down-funnel, adjusting strategy based on lead quality and pipeline contribution.
  
• Market & Competitor Research: Support benchmarking and competitive analysis to identify best practices and growth opportunities in paid marketing.
  

What We're Looking For

• Experience: 2–4 years of experience in a digital marketing, marketing analytics, or performance marketing role—ideally in B2B SaaS or demand gen environments.
  
• Analytical Expertise: Strong skills in data analysis and performance tracking with experience using tools like Google Analytics, HubSpot, Excel/Google Sheets, and ad platform reporting dashboards.
  
• Paid Channel Knowledge: Familiarity with paid media platforms (e.g., Google Ads, LinkedIn Campaign Manager, Meta), with an understanding of performance levers like targeting, bidding, and conversion tracking.
  
• Problem-Solving Mindset: Ability to identify trends and anomalies, troubleshoot issues, and proactively suggest improvements based on data.
  
• Clear Communicator: Comfortable turning complex data into simple, actionable insights for non-technical stakeholders.
  
• Detail-Oriented: High attention to detail and accuracy in reporting and data management.
  
• Growth-Focused: Curious, iterative, and always looking for new ways to improve performance and efficiency.
  

Ideal Traits

• Curious: You love digging into numbers, asking “why,” and uncovering hidden patterns.
  
• Impact-Oriented: You focus on outcomes, not just outputs, and are always looking for ways to improve results.
  
• Collaborative: You thrive in cross-functional environments and can communicate technical findings clearly to diverse teams.
  
• Organized: You can manage multiple analyses, deadlines, and platforms without losing sight of the big picture.
  

What Success Looks Like

• Actionable Insights: Your analysis leads to clear strategic decisions that improve paid channel performance.
  
• Improved Efficiency: You help reduce CPL and CAC through better data visibility, optimization recommendations, and measurement accuracy.
  
• Revenue Impact: Your insights contribute to measurable pipeline growth and marketing-sourced revenue.
  

Contract Details

• Location: Remote (North America preferred)
  
• Compensation: $15-$50/hour, based on experience
  
• Commitment: Estimated 20–30 hours/week to start, with potential for extension or conversion based on performance and business needs
  

Ready to Join Us?

If you're a data-driven marketer who thrives on turning insight into impact, we’d love to hear from you. Apply now and help drive the future of FactoryOps with Guidewheel.

Guidewheel is committed to building a diverse and inclusive team. We encourage applicants from all backgrounds to apply.