Digital Content Specialist

This is a hybrid role offering remote work opportunity with some travel required for occasional in-person team meetings. Remote work is currently only approved for residents living in the following states:  AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.

Pay Range

The Digital Content Specialist is responsible for writing high-quality content that tells the health system’s story across a wide range of multimedia channels such as multiple care-delivery websites, health and wellness blogs, marketing campaigns, and consumer-first digital products. Works closely and collaboratively with content team leaders to ensure a consistent voice and disciplined message are delivered in a creative, compelling and customizable way for all channels. Partners closely with the division’s Digital Experience team, serving as a digital content expert.

Major Responsibilities:

• Serve as digital content expert while partnering closely with the Digital Experience team

• Research, conduct interviews, write and edit content that’s optimized for organic and AI search (SEO & AEO) and user experience for organization’s 30+ websites, email marketing and other digital platforms including blog posts

• Implement the enterprise-wide health and wellness content strategy

• Create and edit content to support messaging maps, organization-wide content calendar and initiatives across the division

• Ensure all content is on-brand and consistent in terms of style, quality, tone of voice, and optimized for relevant communications channels

• Maintain understanding of content channels and standards across the division, including brand, marketing, digital, social, media and public affairs

• Assist with large website migrations, including auditing and optimizing existing content and creating new content.

• Edit webpages in content management system

Licensure, Registration, and/or Certification Required:

• None Required.

Education Required:

• Bachelor's Degree in Marketing, Digital Marketing, or related field, or
• Bachelor's Degree in Public Relations or related field such as Journalism.

Experience Required:

• Typically requires 2 years of experience preferably in Digital Marketing, Digital Copywriting, Journalism or Public Affairs, Public Relations, and Communications. Experience producing high-quality content for wide range of platforms and channels in a fast-paced, results-oriented environment preferred.

Knowledge, Skills & Abilities Required:

• Strong understanding of SEO and AEO (answer engine optimization) and digital platforms and channels
• Proven experience producing high-quality website content in a fast-paced environment
• Strong written and oral communications
• Strong organizational skills
• Storytelling capabilities
• Problem-solving skills
• Experience customizing content for a wide range of channels and audiences
• Able to thrive in a collaborative environment
• Able to prioritize and produce content for both long- and short-term projects
• Well-versed in AP Style and copywriting
• Familiarity with Sitecore or other CMS

Physical Requirements and Working Conditions:

• This position requires travel, therefore, will be exposed to weather and road conditions.
• Operates all equipment necessary to perform the job.
• Exposed to a normal office environment.

This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.

Our Commitment to You:

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Compensation

• Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
• Premium pay such as shift, on call, and more based on a teammate's job
• Incentive pay for select positions
• Opportunity for annual increases based on performance

Benefits and more

• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program