Digital Content & Optimization Manager

Group 1001 is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group1001’s culture emphasizes the importance of collaboration, communication, core business focus, risk management, and striving for outcomes. This goal extends to how we hire and onboard our most valuable assets – our employees.

Why This Role Matters:

This role is responsible for the management and optimization of the organization's digital web presence, serving as the central point of coordination between content, SEO, marketing, and analytics functions. The individual oversees the day-to-day operation of the Content Management System, ensuring efficient content publishing workflows and maintaining the accuracy, consistency, and quality of all website content. They act as the primary liaison with the external SEO agency, managing the intake and implementation of SEO recommendations, monitoring performance metrics, and ensuring alignment with organizational goals.

This role requires close collaboration with cross-functional teams, including marketing, design, IT, and development to execute website updates that maintain cohesive brand presence. Additionally, the individual drives data analysis and optimization efforts by overseeing analytics tagging and dashboards and translating engagement and performance data into actionable insights for stakeholders. This position demands a blend of technical CMS expertise, SEO knowledge, project coordination skills, and analytical acumen to continuously enhance the organization's digital ecosystem.
How You'll Contribute:

CMS & Content Management:

• Oversee the day-to-day operation and management of the Content Management System.
• Develop and implement efficient content publishing workflows to streamline processes.
• Manage and update website content, including text, images, videos, and multimedia elements.
• Conduct regular audits to identify and fix broken links, missing images, and other content-related issues.
• Coordinate the creation, editing, and publishing of website content to ensure accuracy and consistency.
   

SEO Responsibilities:

• Serve as the primary point of contact for our SEO agency, ensuring clear communication and alignment on priorities and goals.
• Manage the intake, tracking, and implementation of SEO updates and recommendations across digital properties.
• Ensure all SEO-related deadlines are met and that deliverables are completed accurately and on time.
• Monitor SEO performance metrics and trends; gather and distribute reports to internal stakeholders with insights and action items.
• Collaborate with internal content, development, and marketing teams to ensure SEO best practices are applied across all web updates.

Marketing Collaboration:

• Collaborate with cross-functional teams (IT Department, Onyx, etc.) to gather requirements for website updates and improvements.
• Collaborate with the marketing team to execute website updates aligned with marketing campaigns and initiatives.
• Work closely with graphic designers and multimedia specialists to incorporate visually appealing elements into the website in line with marketing strategies.
• Collaborate with cross-functional teams, including marketing, design, IT, and development, to ensure cohesive and seamless updates to the website.

Data Analysis and Optimization:
 

• Ensure ongoing analytics initiatives are executed effectively, including tagging, dashboards, and performance tracking.
• Present engagement and performance analysis to business stakeholders, translating data insights into actionable recommendations that support strategic decision-making.
• Implement tracking mechanisms for marketing-related content to measure the performance and effectiveness of paid media campaigns.

What We're Looking For:

• Bachelor’s Degree or equivalent training and experience.
• 3-5 years’ experience servicing insurance or annuity products or related role.
• Experience with Contentful or Webflow (CMS).
• Experience with Google Analytics or FullStory (Analytics).
• Knowledge of insurance and annuity products, insurance law, customer service, contract provisions and company operations.
• Excellent oral, written, listening, and presentation skills and ability to clearly articulate complex information to others.
• Demonstrated ability to employ 'entrepreneurial spirit' to service existing business and produce profitable new business.
• Proven ability to work independently as well as in concert with internal and external managers and staff.
• Build productive positive relationships with outside agents and IMO’s.
• Experience with Adobe Workfront or similar enterprise work management applications.
• Able to prioritize multiple detailed projects and be flexible with schedules.
• Demonstrated ownership and accountability for own performance and responsibility toward team.
• Practical knowledge of basic office and PC applications, including MS Word and Excel, and sales/marketing reporting tools.

Benefits Highlights:  

Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001’s benefits package. Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental, and vision insurance plan options.  Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability. All employees (regardless of hours worked) have immediate access to the Company’s Employee Assistance Program and wellness programs—no enrollment is required.  Employees may also participate in the Company’s 401K plan, with matching contributions by the Company.

Group 1001, and its affiliated companies, is strongly committed to providing a supportive work environment where employee differences are valued. Diversity is an essential ingredient in making Group 1001 a welcoming place to work and is fundamental in building a high-performance team. Diversity embodies all the differences that make us unique individuals.  All employees share the responsibility for maintaining a workplace culture of dignity, respect, understanding and appreciation of individual and group differences.