ABOUT OUR TEAM
The Global Digital Content & Design team at Converse creates strategic and distinct digital experiences to inspire our audience. We’re powered by the people and style of our communities. We’re energized by our innovation and purpose. And we’re constantly searching for the stories behind our products. Check out Converse.com…see all that creative? Our team designs that. Our team is made up of four different functions that work together: Creative Operations, Digital Content, Digital Design and Digital Copy. Together, we strive to create content that exemplifies our Brand Mission, Values, and Purpose (aka, our MVP). We develop content and storytelling that supports our digital direct commerce & wholesale ecosystem. We’re talking everything from Converse.com, our B2B site, email campaigns, paid social, and much more. Specifically, your role will be focused in the Content function. As a team, we move our business goals forward through compelling brand stories, seasonal commercial stories and custom “Converse By You” content across our digital channels—all over the world.
WHO WE ARE LOOKING FOR
We’re seeking a Senior Designer for the Content function—someone who is a creative thinker, has experience concepting, planning, and executing photo & video shoots with strong graphic design skills and passion for the Converse brand. Someone with knowledge of concepting and creating content for integrated digital consumer journeys, with an entrepreneurial mindset.
This candidate should have an unbending rigor for creating high-quality work. Someone who is driven, strategic, thinks critically, is accountable, empathetic, resourceful, takes initiative and has great interpersonal skills.
It is crucial for this role to have strong relationships with the immediate functions on your wider team (Operations & Production, Copywriting, & Design) as well as our cross-functional partners; primarily our Experience Strategy team, Brand team and Digital Merchandising.
WHAT YOU WILL WORK ON
Working under the direction of the Manger, Global Digital Content, you will concept all aspects of our content creation which fuel our digital experiences and wholesale channels (focusing on, but not limited to, converse.com and converse.net experiences, emails and both paid and organic social and other forms of paid media )
In this role you will own the concepting through post-production and final finished assets of photography
You will handle product & lifestyle content—experience being the lead art director on set, working with product, talent, photo/videographers, producers, and associated photoshoot staff
Your role will lead our product storytelling and seasonal content
You will have strong communication skills and be expected to clearly articulate your concept decks and pitch your ideas to internal teams and senior leadership
You will work with Project Managers/Producers and Experience Strategists to assist in creating comprehensive briefs, and execute high-quality work while meeting deadlines/budget
Be willing to take risks to determine the balance between exceptional creative and relevant business needs
WHO YOU WILL WORK WITH
As a Senior Global Digital Designer, you will work with our team of Designers, Copywriters, Ops/Producers, UX, and Experience Strategists. You will partner closely with teams across the Digital Organization, Brand, Product, and Geography teams, to deliver content that supports Converse Marketplace business goals. This role reports to the Director, Global Digital Content.
WHAT YOU WILL BRING
Bachelor’s degree in graphic design or design related field. Will accept any suitable combination of education, experience and training
2-4+ years’ experience in digital design for large retail e-commerce or key digital agency experience specific to the streetwear footwear/apparel industry.
Skills with Adobe Suite, Frame.io, and other post-production software
Understanding of animation, video editing, photo retouching—Skills in Abode After Effects a plus
A genuine passion for digital marketing and the online space with a strong knowledge of digital commerce, performance marketing (email, paid social and other media) A/B testing, designing for different and multiple target audiences, and social media platforms
Able to manage multiple and competing work priorities, demands and changes
Familiarity with project tracking tools such as Asana or Trello
A genuine passion and connection to streetwear culture and trend
Understanding of current digital content & design trends for e-commerce
People management experience
Strong knowledge of digital commerce, user-experience, and social media platforms
Any other design experience is valued. Must show fully comprehensive portfolio.
Strong writing and communications experience
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Top Skills
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