Search and Social Media Specialist

About Definitive Healthcare :
At Definitive Healthcare (NASDAQ: DH), we're passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people-paving the way for smarter decisions and greater impact.
We're headquartered in Framingham, Massachusetts, but we have 3 office locations globally, including locations in Sweden, and India. We've grown significantly since our founding in 2011 and have expanded our global client base to 2,400+.
We're also a great place to work. In 2024, we brought home a number of awards including Built In's 100 Best Places to Work in Boston, a Stevie Bronze Award for Great Employers, and we were recognized as a Great Place to Work in India.
We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion.
About the position:
As a Search and Social Media Specialist (internal title Digital Analyst, Paid Media), you will play a crucial role in the execution of cross-platform digital campaigns and strategies. Working in coordination with campaign strategists, the Digital Analysts will own campaign upload and maintenance, create and maintain reports, and develop data-driven insights and optimizations.
What you'll do:

• Develop and implement healthcare focused D2C and HCP campaigns across multiple channels and platforms
• Create and implement tracking and tagging elements across varying campaign assets
• Manage multiple client budgets across multiple service lines, channels and platforms with tight leniency
• Collaborate with strategic leads to develop strategies when building out campaigns
• Manage campaigns across multiple platforms including, but not limited to: Google, Facebook, Instagram, LinkedIn, Bing, and DSP Vendors
• Compile client facing campaign reports on a regular cadence, including optimizations, insights, and recommendations

What you'll need:

• Healthcare Marketing Background Preferred
• 1-3 years' online marketing experience, demonstrated success in audience-targeted online media and lead generation media
• Ability to execute campaigns from discovery to completion including creation, upload, optimization and reporting across multiple channels and platforms
• Confident user of Google Ads, Facebook / Instagram Ads / Meta Business Manager, LinkedIn Ads, LookerStudio, MS Office (strong Excel knowledge required), and Google Suite - Additional platforms preferred
• Strong analytical abilities, comfortable reviewing data and reports to make educated decisions
• Ability to explain complex situations to internal stakeholders.
• Experience managing digital media budgets of $1MM per year for multiple clients, primarily in the direct-to-consumer or HCP areas
• Experience operating in a fast-paced environment and ability to prioritize accordingly at significant scale

Why we love Definitive, and why you will too!

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares, our community service group, gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:
"Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed."
-Business Development Manager
"Great team. Amazing growth. Employees are treated very well."
-Research Analyst
"I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there."
-Profile Analyst
If you don't fit all of these qualifications, but believe you're still a great fit, feel free to apply and tell us why in your cover letter.
If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.
Definitive Hiring Philosophy
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you're interested in working in a fast growing, exciting working environment - we encourage you to apply!
Privacy
Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.
Please note : All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reach out to [email protected] to confirm your status in the application process.