Design Director, PR & Communications

CRAFT MEETS COMFORT. At Resident, we believe your living space shouldn’t just look good, it should feel good. That’s why we’ve created a house of brands that focuses on quality materials, timeless style, and most importantly, comfort. Our current brands include the award-winning Nectar, DreamCloud, Awara, and Siena products and we continue to invest in new categories to broaden our offering and address our customer's needs. Since our inception in 2017, Resident has become one of the fastest-growing, scaled, and profitable omnichannel retailers in North America. We are a disruptor in the broader home furnishings category underpinned by deep and proven expertise in data science & analytics, performance marketing, and e-commerce technology. As our business continues to grow, we are focused on building world-class retail, finance, operations, logistics, data science, performance marketing, and customer success-driven teams that thrive in a modern work environment.

At Resident, our staff is dedicated to the values of Excellence, Customer Love, Big Thinking, Inclusivity, and Forward Momentum.

To be considered for this remote opportunity, you must reside and be authorized to work within the United States.

About the Role:

Resident is seeking an experienced Design Director, PR & Communications to lead the creative direction and visual execution of internal and external communications across the organization. Reporting to the VP of Brand & Creative, this role will serve as a key steward of brand integrity while helping shape how our parent company, Ashley Furniture, communicates to employees, partners, media, leadership, and customers. This role requires a highly strategic and editorial-minded creative leader with exceptional taste, strong communication instincts, and the ability to translate complex ideas into clear, compelling visual storytelling. The ideal candidate brings a balance of creative excellence, organizational leadership, operational rigor, and hands-on execution. You will lead a team responsible for developing communication-driven creative across presentations, executive communications, PR campaigns, social content, events, internal initiatives, and brand storytelling moments — ensuring every touchpoint feels cohesive, elevated, and aligned with Ashley’s evolving brand identity.

What You’ll Be Doing:

Brand Leadership & Communications Strategy

• Lead and evolve the visual identity of Ashley’s internal and external communications
• Ensure consistency and brand integrity across all communication touchpoints, including executive messaging, PR initiatives, presentations, events, internal campaigns, social, and marketing collateral
• Partner closely with PR, Communications, Marketing, HR, and Executive Leadership teams to translate business objectives into compelling creative solutions
• Help define and maintain communication-focused brand systems, templates, and style guides
• Elevate the overall quality, clarity, and sophistication of Ashley’s visual storytelling

Creative Direction & Execution

• Oversee the development and approval of creative assets across digital, print, experiential, and presentation-based communications
• Provide hands-on creative direction while maintaining a high standard of design excellence and attention to detail
• Develop compelling visual narratives that simplify complex information and strengthen audience engagement
• Bring an editorial mindset to storytelling, layout, typography, motion, and content hierarchy
• Ensure work is both visually impactful and strategically effective

Team Leadership & Creative Operations

• Inspire, mentor, and develop a team of designers and creative contributors
• Foster a culture of collaboration, curiosity, innovation, and accountability
• Balance creative quality with speed and efficiency in a fast-paced environment
• Help refine workflows, processes, and creative operations to improve scalability and execution
• Manage multiple priorities and stakeholders while maintaining strong organization and communication

Innovation & Emerging Technology

• Explore and implement new creative technologies, including AI-assisted design workflows and emerging content tools
• Stay current on industry trends, communication design, editorial systems, and evolving creative platforms
• Identify opportunities to improve efficiency, consistency, and creative impact through technology and process improvements

Skills & Qualifications:

Experience & Background

• 8+ years of professional design experience with progressive leadership responsibilities
• Proven experience leading brand and communication-focused creative initiatives across multiple channels
• Strong portfolio demonstrating excellence in brand systems, editorial design, presentations, campaigns, and visual storytelling
• Experience working within retail, consumer, lifestyle, or agency environments preferred

Skills & Expertise

• Exceptional typography, layout, and visual storytelling skills
• Deep understanding of brand strategy, communications design, and audience engagement
• Advanced proficiency in Adobe Creative Suite, Figma, Keynote/PowerPoint, and collaborative design tools
• Experience developing scalable templates, systems, and brand guidelines
• Strong presentation and stakeholder management skills
• Ability to communicate creative rationale clearly and confidently to senior leadership

Leadership Attributes

• Strategic thinker with a highly collaborative mindset
• Strong creative instincts paired with operational discipline
• Calm under pressure with excellent prioritization and organizational skills
• Passionate about mentorship, team development, and creative excellence
• Forward-thinking and adaptable in a rapidly evolving creative landscape

What We Offer (subject to eligibility requirements):

• Remote-first workplace (since 2016!)
• Competitive Salary
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• Take what you need Paid Time Off
• Wellness benefits
• WFH office and cell phone/internet stipend
• A FREE MATTRESS plus an awesome Friends and Family discount!

If you reside in a state or location where pay transparency laws or regulations have been adopted please read the following: The salary for this position is $140,000 - $150,000. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at [email protected]

Resident is a privately-held company headquartered in San Francisco, CA, with offices in New York City, London, Tel Aviv, and manufacturing operations in Jeffersonville, IN.  Learn more at: https://www.residenthome.com

Resident is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

Resident is proud to be a remote-first company and maintains policies to support our unique flexible work location culture. However, there are a few important parameters to our work-from-home-culture: While we currently employ Residents in over 30 US states and 3 countries, if you are hired, you may be restricted to working from the state or country in which you currently reside, unless the state or country to which you plan to relocate is one in which we already operate and no other restrictions apply to the role. As with anything, we encourage an open dialogue about your current location and potential desired relocation during the interview process and upon hire, if applicable, and the extent any other restrictions apply to a particular role. We reserve the right to deny relocation requests post-hire for any reason.

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