The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content.
The acquisition of Tegus by AlphaSense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI-driven market intelligence. Together, AlphaSense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 6,000 enterprise customers, including a majority of the S&P 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!
About the Team:
AlphaSense Marketing is a revenue and pipeline-focused marketing team that encompasses demand generation, product marketing, corporate communications, PR / AR, brand, customer marketing, content marketing, and events. At our core, we’re here to support AlphaSense’s growth, which we do by contributing to pipeline and revenue, developing a brand that’s widely known to the markets we serve, and encouraging user engagement both within our product and with our brand.
About the Role:
We’re seeking an agile, results-driven, and experienced Demand Generation Specialist in our Financial Services vertical, serving segments such as Asset Management, Hedge Funds, Private Equity, Venture Capital, and Investment Banking.
In this role, you’ll collaborate with marketing and sales stakeholders to execute multi-channel campaigns that generate demand, accelerate pipeline, and grow awareness with our most critical audience.
This is an individual contributor role reporting to the Senior Manager, Demand Generation. It requires someone who’s experienced, grounded, proactive, and collaborative, with the maturity to support campaign execution and the flexibility to adapt in a fast-paced environment.
Who You Are:- 3-5 years of B2B demand generation experience—ideally in SaaS or FinTech—with a focus on vertical marketing.
- Direct experience marketing to financial services audiences (e.g., asset management, hedge funds, investment banking, or private equity) with an understanding of industry terminology and workflows.
- Deep experience building and executing campaigns in Marketo—you’re confident building a smart list without handholding.
- Working knowledge of Asana or a comparable project management tool—you are organized, proactive, and strictly process-oriented.
- Adept knowledge of core demand gen channels—email, chat, paid social, display, webinars, website, and digital content—and how they work together in an integrated campaign.
What You’ll Do:
- Support the Sr. Demand Generation leader to build and execute quarterly and annual campaign strategies focused on financial services segments.
- Execute campaigns across email, paid media, digital, chat, webinars, events, and website.
- Marketo—list segmentation, email builds, testing, and reporting.
- Contribute and collaborate with content, product marketing, and channel teams to develop tailored content (eBooks, webinars, case studies, display ads, etc.) mapped to the buyer journey.
- Work in Asana to manage and track campaign tasks, timelines, creative requests, and collaborate across teams.
- Record campaign performance and share learnings and recommendations to improve results and scale what works.
For base compensation, we set standard ranges for all roles based on function and level benchmarked against similar stage growth companies and internal comparables. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors including candidate experience/expertise and may vary from the amounts listed below.
You may also be offered equity, and a generous benefits program.
AlphaSense is an equal-opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.
In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.
Recruiting Scams and Fraud
We at AlphaSense have been made aware of fraudulent job postings and individuals impersonating AlphaSense recruiters. These scams may involve fake job offers, requests for sensitive personal information, or demands for payment. Please note:
- AlphaSense never asks candidates to pay for job applications, equipment, or training.
- All official communications will come from an @alpha-sense.com email address.
- If you’re unsure about a job posting or recruiter, verify it on our Careers page.
If you believe you’ve been targeted by a scam or have any doubts regarding the authenticity of any job listing purportedly from or on behalf of AlphaSense please contact us. Your security and trust matter to us.
Top Skills
AlphaSense Boston, Massachusetts, USA Office
Beacon Street has long served as a hub for Boston’s business scene. Easy access to Quincy Market, TD Garden, and an abundance of tasty restaurants. Transit access to the Blue, Red, and Green lines a block away make commuting a breeze!
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