Demand Generation Marketing Specialist

Array Behavioral Care is the nation's leading virtual psychiatry and therapy practice. As the leading mental health provider, Array is on a mission to transform access to quality, timely behavioral health care through innovative telepsychiatry solutions and services that span the entire care continuum, from the hospital to the home. Array partners with an extensive network of hospitals, health systems, community healthcare organizations, and payors to improve access and deliver the highest quality of care to patients. 

ABOUT THE ROLE 

The Demand Generation Marketing Specialist supports the execution and optimization of marketing campaigns that drive awareness, engagement, and pipeline growth.

This is a hands-on, execution focused role responsible for supporting account-based marketing (ABM) and broader demand generation campaigns across email, social, content, events, and paid channels. The Demand Generation Marketing Specialist works closely with Marketing, Sales, and Account Management to ensure campaigns are well-coordinated, launched on time, and continuously improved based on performance.

WHAT YOU’LL DO 

Campaign Execution and Optimization

• Support execution of ABM and demand generation campaigns aligned to defined audiences, accounts, and growth priorities

• Assist with campaign build, launch, and maintenance across marketing systems (e.g., email, social media, website landing pages, and paid programs)

• Help translate target account lists, personas, and campaign goals into executable marketing tactics

• Monitor campaign performance and make recommendations for optimization based on engagement and conversion data

Campaign Asset Development

• Draft and adapt campaign content, including email, paid ad, and landing page copy aligned to campaign objectives

• Support development of campaign collateral and support assets (e.g., one-pagers, webinar follow-up materials, event assets, etc) using existing templates and brand guidelines

• Iterate on copy and assets based on performance insights and feedback

Cross-Functional Collaboration and Enablement

• Coordinate with Sales and Account Management to support campaign alignment, handoff, and follow-up

• Prepare and present internal teams with campaign context, timelines, and performance insights

• Support creation and organization of campaign assets, templates, and documentation

Measurement & Reporting

• Track and report on campaign performance, including target account engagement and reach, lead volume, conversion, and pipeline contribution

• Assist with maintaining dashboards and performance summaries

• Identify opportunities to improve campaign effectiveness and execution efficiency

• Performs other duties as needed.

WHAT WE’RE LOOKING FOR 

• A bachelor’s degree in marketing, business, or a related field; or a combination of relevant experience and education.

• 3+ years proven experience in B2B marketing, demand generation, or accountbased marketing.

• Experience supporting marketing campaigns in collaboration with Sales teams.

• Proficiency with marketing automation platforms and CRM systems

• Strong organizational skills and ability to manage multiple campaigns concurrently.

• Comfortable working with data, metrics, and performance reporting

• Experience in healthcare, SaaS, or complex B2B environments preferred.

• Experience with Hubspot, Salesforce, Zoominfo and other marketing tools/technologies

• Strong attention to detail and follow-through.

• Clear written and verbal communication skills

• Ability to work cross functionally in a fast paced environment.

• Analytical mindset with interest in campaign performance and optimization

• Adaptable, execution oriented, and collaborative

POSITION LOGISTICS 

• Position is Remote, EST time zone preferred.

• Full-time employment

• Travel Requirements

• Reports to Senior Director, Marketing

COMPENSATION AND BENEFITS 

• The pay range for this role is $61,297 - $74,910 per year. This information reflects the anticipated salary range for this position using current market data. The final offer will be determined based on an individual's skills, years of experience, education, capacity, licenses, and other job-related factors permitted by law. 

• Medical, dental, and vision insurance, employer paid life & long-term disability insurance, additional voluntary benefits include short-term disability, voluntary employee, spousal and child life insurance, accident, critical illness, hospital, or confinement insurance and flexible spending accounts (FSA) and health savings account (HSA) contributions 

• 15 days of accrued PTO annually, plus 8 paid holidays and 3 floating holidays 

• 401k 

Beware of fraudulent job postings and messages from scammers impersonating Array Behavioral Care employees and Recruiters. The only valid email addresses from Array Behavioral Care will be [email protected] and we will not ask you to download an app onto your phone in order to conduct your interview.