Demand Generation Manager

WHO WE ARE:

Quartile, the world's largest retail media optimization platform, is a trusted partner for multichannel e-commerce success. Through unmatched expertise and patented AI technology, we fuel growth for 5,300+ brands and sellers worldwide and manage an annual ad spend exceeding $2 billion. The award-winning platform covers major marketplaces and ad channels for optimal reach. The result is unprecedented granularity, smarter budgeting, and bespoke solutions for retailers. 

Quartile is proud to be an equal opportunity employer with employees stemming from a wide range of backgrounds and experiences. As a business, we value the enrichment that diversity brings to our organization and are committed to a culture that creates a sense of inclusion and belonging. We welcome new perspectives and affirm that all employment decisions are made without regard to race, color, ancestry, religion, national origin, age, familial or marital status, sex, sexual orientation, pregnancy, gender identity or expression, disability, genetic information, veteran status, or any other classification protected by federal, state, or local law. 

OVERVIEW:

This role will own and scale Quartile’s demand generation engine, driving measurable pipeline growth across key markets. You’ll design and execute multi-channel campaigns that connect data-driven insights with compelling storytelling, partnering closely with Sales, Product Marketing, and RevOps to move prospects from first touch through conversion. The ideal candidate is equal parts strategist and operator, comfortable owning results and continuously optimizing for impact. 

REQUIREMENTS:

• Experience: 4–6 years in B2B demand generation, growth marketing, or pipeline marketing — ideally in SaaS, AdTech, or ecommerce technology 

• Performance Mindset: Proven track record driving measurable B2B pipeline growth through multi-channel marketing 

• Analytical Expertise: Strong command of marketing analytics, attribution modeling, and funnel optimization 

• Technical Skills: Proficiency in Salesforce CRM, HubSpot, Google Ads, and LinkedIn Campaign Manager 

• Strategy: Hands-on experience designing and executing targeting 

• Creative + Data Balance: Ability to blend data-driven decisions with compelling storytelling and campaign creative 

• Cross-Functional Agility: Strong collaboration and communication skills, with comfort partnering across Sales, Product, and RevOps 

….. If you reached this point, we hope you're feeling excited about the job description. We're eager to meet people that believe in Quartile's mission and can contribute to our team in a variety of ways. Feel welcome to apply!

PREFERRED QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or a related quantitative field 

• Familiarity with Google Analytics, Looker, or Tableau for advanced reporting 

• Experience working in eCommerce, MarTech, or performance marketing environments 

• Certification in HubSpot, Google Ads, and other Martech programs 

• Interest or experience experimenting with AI-powered marketing tools to increase efficiency and scale 

WHAT YOU’LL DO:

Strategy & Campaign Leadership 

• Build and own the end-to-end demand generation roadmap, spanning awareness, acquisition, and conversion across key markets 

• Design, launch, and optimize multi-channel campaigns (paid social, paid search, email, webinars, and content syndication) to generate qualified pipeline 

• Execute and iterate targeting our Ideal Customer Profile 

• Partner with Product Marketing to develop audience-specific messaging and campaign assets aligned to product launches and GTM priorities 

Funnel Optimization & Analytics 

• Define, track, and report on key funnel metrics (MQLs, SQLs, conversion rates, pipeline contribution, ROI) 

• Build dashboards and reporting in Salesforce, or similar systems to monitor campaign health and lead flow 

• Continuously test and optimize targeting, messaging, and creative for stronger engagement and conversion 

• Partner with RevOps to refine lead scoring, routing, and attribution models for better visibility and efficiency 

Paid Media & Channel Management 

• Own performance and budget for LinkedIn Ads, Google Ads, email, and programmatic/display channels, optimizing for pipeline impact 

• Partner with content marketing on SEO and SEM strategies to strengthen visibility and inbound demand 

• Explore and test emerging channels, sponsorships, and partner activations that reach high-intent audiences 

• Collaborate with content marketing to develop gated assets, landing pages, and nurture sequences that drive conversion 

Collaboration & Enablement 

• Align with Sales on lead handoff processes, SLAs, and campaign targeting to ensure strong funnel conversion 

• Partner with RevOps to evaluate and evolve the Martech stack — identifying tools to streamline tracking, analytics, and automation 

• Collaborate with marketing teammates to amplify campaigns around industry conferences, webinars, and co-marketing initiatives 

• Support cross-functional initiatives that integrate demand generation efforts with brand storytelling and thought leadership 

BENEFITS:

• Comprehensive Insurance Coverage
• 401K Plan with Employer Match
• Generous Paid Time Off (24 Vacation days, 7 Sick days, 12 Company Holidays, Short Summer Fridays)
• Company Laptop + additional tech accessories
• The base pay for this position is targeted at $90,000 per year