Demand Generation Manager

This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week.

Tulip, the leader in AI-native frontline operations, is helping companies around the world equip their workforce with composable, connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Tulip’s cloud-native, no-code platform, powered by embedded AI, is driving the digital transformation of industrial environments through composable, human-centric solutions that go beyond disrupting the Manufacturing Execution System (MES) category.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany, Hungary, Singapore, and Israel. Tulip has been recognized as a World Economic Forum Global Innovator, a 2024 Deloitte Technology Fast award winner, one of Energage’s Top Workplaces USA, and one of Built In Boston’s “Best Places to Work” and “Best Midsize Places to Work.”

About You:

You are a growth-oriented marketer who believes marketing should directly impact revenue — and you have the results to prove it. You thrive in fast-paced environments, manage multiple programs with confidence, and love designing integrated campaigns that increase demand, attract target audiences, and elevate awareness of a category-defining platform. You blend creativity with analytical rigor, and you’re excited to leverage AI to increase speed, precision, personalization, and impact across campaign workflows. You think in systems and understand how channels, messaging, data, and operations connect across the buyer’s journey. You take pride in turning strategy into clear, executable plans, communicate effectively across teams, and bring curiosity and proactive problem-solving to every project — all while maintaining a high bar for quality and execution.

What skills do I need? 

• 5-7+ years of B2B marketing experience, ideally in SaaS or a high-growth technology environment.
• Strong understanding of demand generation, segmentation, and go-to-market strategy.
• Proven experience defining ICPs, personas, and audience segments to inform campaign strategy.
• Hands-on experience with digital marketing channels, such as LinkedIn, third-party media and sponsorships, email marketing, webinars, and event promotion.
• Familiarity with AI tools for research, content iteration, testing, and performance analysis.
• Experience with marketing automation and CRM tools (HubSpot, Marketo, Salesforce).
• Strong analytical skills with a solid grasp of B2B and SaaS performance metrics.
• Excellent project management and cross-functional collaboration skills.
• Clear, concise written and verbal communication abilities.

Key Responsibilities:

• Develop and execute integrated, multi-channel demand generation campaigns that drive net-new leads and pipeline growth.
• Establish a deep understanding of Tulip’s go-to-market strategy and define ICPs, personas, and segmentation to inform targeting, messaging, and campaign design.
• Use AI tools to accelerate research, content creation, experimentation, and optimization.
• Partner with product marketing, content, sales, and RevOps to align on messaging, targeting, and performance goals.
• Oversee campaign execution, asset development, and external partners.
• Analyze and report on performance to optimize ROI and pipeline contribution.

Key Collaborators:

• BDRs/SDRs
• Product Marketing
• Content Marketing
• Digital Marketing
• Account Executives / Sales Leadership

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered. 

We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D Insurance, Flexible Spending Account (FSA), Commuter Benefits, Parental Leave, and 401(K)
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies
• An inclusive, dog-friendly office with diverse and inspiring colleagues

We are an equal opportunity employer. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations. 

The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range posted, actual compensation will be determined depending on multiple factors including job-related knowledge & skills, experience, business needs, geographical location, market compensation data, and internal equity. Expected compensation ranges for this role may change over time. The salary range for this position is $100,000 to $130,000 per year.