Senior Demand Generation Manager

Description

We are seeking a dynamic, results-driven Senior Demand Generation Manager to support our demand generation efforts across channels. This key individual contributor role is responsible for developing and implementing data-driven strategies that drive qualified B2B leads, revenue growth, and brand visibility. You will be part of a small team of B2B digital marketers and work with agencies, ensuring the seamless execution of campaigns that leverage ABM, paid media, SEO, web, email marketing, affiliates/influencers, and social media platforms.

Key Responsibilities:

Demand Generation Strategy & Execution:

• Deliver and optimize B2B campaigns across digital channels, including SEM/SEO, social media, programmatic, affiliates/influencers, and email.
• Create, test and optimize tailored content across channels including social media, video and web, utilizing data to drive strategy.
• Build and implement ABX campaigns in partnership with the sales team to reach and engage target accounts. 
• Support creation and delivery of multichannel content that generates qualified leads and nurtures prospects across the buyer’s journey.
• Collaborate with cross-functional teams to ensure brand consistency and strategic alignment.

Analytics & Reporting:

• Track, measure, and report on campaign performance, providing actionable insights to continuously improve and refine strategies.
• Utilize data and analytics tools to monitor demand generation KPIs and funnel performance.
• Collaborate with the Analytics team to uncover insights and ensure data-driven decision-making.

Innovation & Optimization:

• Stay up-to-date with the latest trends in digital marketing, demand generation technologies, and B2B marketing best practices.
• Test, measure, and optimize campaigns to ensure the highest performance.
• Identify opportunities to leverage new technologies, tools, and platforms to enhance demand generation efforts.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field. 
• 5 years of experience in demand generation, digital marketing, or B2B marketing.
• Proven experience building high-performing marketing programs.
• Experience managing B2B demand generation campaigns across various digital channels (Google Ads, LinkedIn, Facebook, programmatic, email, etc.).
• Understanding of marketing automation tools, CRM systems (HubSpot, Marketo, Salesforce, etc.), and analytics platforms (Google Analytics, Tableau, etc.).
• Strong communication and project management skills.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Analytical mindset with the ability to derive actionable insights from data.
• Experience working with agencies and supporting vendor relationships.
• Passion for driving business growth through innovative digital strategies.
• Experience creating content across multiple formats that aligns with the buyers journey and drives measurable engagement & conversion.
• Familiarity with incorporating generative AI tools into marketing workflows to ideate, create, personalize or optimize content for demand generation campaigns.

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What does ServiceTrade do?

Founded in 2012, ServiceTrade is the software platform for commercial mechanical and fire contractors. More than 1,300 contractors use ServiceTrade to increase profit and deliver more work during a persistent skilled labor shortage by improving service and project operations, helping technicians be more productive and do their best work, selling more service and inspection agreements, and growing customer loyalty. Over 10% of the commercial or industrial buildings in the United States are serviced by contractors using ServiceTrade to manage 13 million equipment assets and invoice more than $7.5 billion of service-related commerce. 

Ok, so why should I care about that?

Our customers are smart, hard-working people who we enjoy serving. We help them grow their business to earn more revenue, employ more blue-collar workers, and become more valuable to their customers. It’s why we get excited about serving a market that you might never have thought about before.

What kind of working environment do you have?

We’ve transitioned from a start-up to a scale-up -- that means we still have the spirit and energy of a start-up and are adding new people who will help us expand our business faster and run our business smarter. We have big ambitions and every employee understands our goals and what their role is in achieving them. Read about our company culture on our About Us page. 

What kind of benefits do you offer?

• Medical with Blue Cross Blue Shield NC (2 options)
• Dental and Vision with Unum 
• Company-paid Life insurance, STD and LTD 
• Voluntary benefits including Supplemental Life Insurance, HSA, FSA and Dependant Care, Critical Illness, Accident and Pet Insurance 
• 401(k) with up to 3% employer match and NO vesting period
• Flexible PTO policy
• 10 company holidays
• Parental Leave 
• Community Impact Program (Volunteer)
• Tech and Wellness Stipend

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EEO Statement:
ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
ServiceTrade is not registered to hire in all 50 states. You must reside in one of the states listed to be considered.(AL,AZ,CA,CO,CT,DE,FL,GA,IL,IN,KY,MD,MI,MO,NY,NC,OH,OR,PA,SC,TN,TX,UT,VA,VT,WA)

Please Be Aware of Recruiting Scams

To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website servicetrade.com, through corporate emails utilizing our domain name of @servicetrade.com, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.