Demand Generation Manager

We are Route

Brands know that exceeding customer expectations sets them apart in a competitive market, but with increasingly convenient ways to buy online, it’s harder than ever. Customers expect to know their order status any time, and expect any issues to be resolved immediately—for free. That’s why we created Route.

Route’s post-purchase experience platform is loved by millions of customers and over 13,000 brands. With Route, customers can see their package status at every stop, without searching through emails or carrier texts. And if it gets lost, stolen, or damaged, they can conveniently resolve the issue from anywhere in just a few taps. Route seamlessly integrates with leading ecommerce brands’ existing systems to handle claims, communications, instant replacements, returns, and refunds—which are always paid by us.

Since Route launched in 2018, we’ve been on a journey to build innovative products that empower our customers, all while fostering a people-first, values-driven company culture. We’re looking for talented people across the ecommerce space to join us on the next steps of this adventure.

Don’t just take our word for it! Discover what life at Route has to offer.

The team

The Marketing team is responsible for driving demand, shaping brand perception, and supporting revenue growth. Our team mission is to connect great brands with Route through compelling stories, game-changing product launches, and innovative marketing. This role reports to our Head of Marketing.

The opportunity

Route is looking for a Demand Generation Manager to connect brand and performance, creating campaigns that move ecommerce merchants from awareness to action. In this role, you’ll create interest, drive demo requests, and accelerate revenue. You’ll build and scale programs across channels: content, webinars, email nurture, events, and outbound enablement. From quick-turn tests to coordinated campaign pushes, your work will fuel our GTM motion. As this is a highly cross-functional role, you will partner with the rest of Marketing and Sales to help hit pipeline and revenue goals through compelling inbound initiatives.  

Candidates must have prior B2B demand generation experience, ideally across businesses of different sizes (e.g., SMB, mid-market, and enterprise) with an appreciation for how strategy and tactics for each segment vary. 

What you’ll do

Own channels to drive results

• Build and execute multi-channel demand gen strategies to drive measurable growth across social, retargeting, email, events, webinars, content, etc.
• Own diversified channel strategy
• Own experimentation and optimization

Develop strategies to generate and progress pipeline

• Build lightweight account-based marketing (ABM) plays to move larger deals through the pipeline.
• Architect and develop nurture campaigns (via email, retargeting, and other relevant channels).
• Create smart, impactful, and persona-relevant campaigns across the buyer journey.

Build strong partnerships with cross-functional teams to ensure success of Demand Gen initiatives

• Partner with Product Marketing to create and launch programs that drive demo requests across key verticals and segments. 
• Implement processes with Sales leadership to ensure feedback loops exist to monitor and optimize lead/account quality.
• Create an environment that fosters successful cross-department collaboration.
• Stay up to speed on current demand generation innovations, and educate stakeholders as needed on those trends.

Monitor, analyze, and optimize campaign performance

• Present campaign results regularly to Marketing, Sales, and Finance stakeholders.
• Establish funnel discipline through solid reporting and/or dashboards, pipeline reviews, and a solid grasp on marketing tech stacks and attribution models.

What we’re looking for

• 4+ years of demand generation experience, preferably in B2B SaaS
• Performance oriented: Proven record of meeting or exceeding pipeline and revenue targets in a high-growth setting
• Analytical (Data-driven): Partner with Marketing Ops to create and analyze performance, create campaign reports and dashboards, and provide actionable recommendations to achieve key metrics
• Audience understanding: Strive to deeply understand the target audience and create programs that resonate
• Inquisitive and proactive: Embody a test and learn mentality with A/B testing experience to optimize campaigns and landing pages, and a hunger to leverage the latest technology and tactics to drive growth
• Excellent communicator and writer: Clearly convey complex ideas and data in written, presentation, and verbal formats to executives and team members (there will be ad and email copywriting expected for this position). High attention to detail
• Technical proficiency: Experience with a SaaS marketing tech stack such as Hubspot, Bizible, Salesforce, Amplitude, Google Analytics
• Paid digital expertise (preferred, but not required): Experience optimizing spend across various paid channels (e.g., Google, LinkedIn)

Equal opportunity for all

Route is an Equal Opportunity Employer. We embrace diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Total Rewards

We know our team works best when everyone feels happy, healthy, and supported. We offer to pay 100% of your health insurance premiums on a $0 deductible plan for you and your family, remote or hybrid work arrangements, unlimited PTO, 401k matching, formalized growth opportunities, learning & development, DEI programs & events, and so much more.

Pay Transparency 

Nationwide: $131,000 - $139,000

Los Angeles, CA: $146,000 - $155,000

San Francisco, CA: $154,000 - $163,000

New York, NY: $142,000 - $150,000

The cash compensation above includes base salary, and is not reflective of potential commission for employees in eligible roles, or annual bonus targets under Route’s bonus plan for eligible roles. In addition to cash compensation, all Route employees are eligible to participate in Routes equity incentive plan to receive stock options per the terms of the agreement. Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their career level, skills, experience, specific geographic location qualifications and other job-related reasons.