As a Demand Generation Manager, you will plan and execute multi-channel marketing campaigns to generate leads and drive revenue, collaborating with multiple departments and managing automation workflows.
The Company:
We understand that general purpose and generally intelligent robots are going to be built in our lifetimes. Not content to sit on the sidelines, we work efficiently towards this goal by combining human and artificial intelligence into something greater than the sum of its parts- a Tutor Intelligence.
Founded by MIT alumni and backed by the best investors in AI and robotics, Tutor is building the world's largest fleet of generally capable robot workers for American factories and warehouses.
The Role
As our Demand Gen Manager, you’ll be responsible for planning, executing, and optimizing multi-channel campaigns that generate qualified leads, accelerate pipeline, and drive revenue. You’ll work cross-functionally with marketing, sales, product, and operations to align messaging, offers, and targeting with our Ideal Customer Profile (ICP).
What You'll Do
- Own and execute the full-funnel demand generation strategy to hit monthly/quarterly pipeline goals
- Launch and manage multi-channel campaigns across paid media (LinkedIn, Google, retargeting), email, events, content syndication, and ABM
- Optimize campaign performance based on lead quality, conversion rates, and ROI
- Partner with sales to ensure MQL → SQL → Opportunity alignment and lead handoff workflows
- Work closely with content and design to develop targeted assets that support each stage of the funnel
- Build and manage marketing automation workflows (e.g., HubSpot or Marketo) and segment lists for personalized outreach
- Monitor performance metrics, report on KPIs (pipeline, CAC, CPL, conversion), and make data-backed decisions
- Collaborate with sales to refine messaging, personas, and GTM programs
What You'll Bring
- 3–5 years of B2B demand gen experience, ideally in SaaS, AI, robotics, supply chain or manufacturing tech
- Proven success driving qualified pipeline and revenue contribution in mid-market or enterprise segments
- Experience managing digital paid campaigns, email programs, and nurture flows
- Proficiency with marketing automation (HubSpot, Marketo, etc.) and CRM systems (Salesforce or Hubspot)
- Strong analytical mindset with experience in reporting and attribution
- Comfortable working cross-functionally in a fast-paced, high-growth environment
- Bonus: Familiarity with industrial buyers, ABM tools, and intent-based platforms (e.g., 6sense, Clearbit, RollWorks)
Top Skills
Google
Hubspot
LinkedIn
Marketo
Salesforce
Tutor Intelligence Watertown, Massachusetts, USA Office
80 Coolidge Hill Rd, Watertown, Massachusetts , United States, 02472
Similar Jobs
Consulting
Lead the global webinar program, drive strategy and execution, create engaging experiences, and analyze performance for demand generation marketing.
Top Skills:
MarketoSalesforceTableauWebinar Software
Software
As a Demand Generation Manager, you will manage multi-channel campaigns, collaborate across teams, and leverage market intelligence to nurture leads and drive sales.
Top Skills:
AdobeAi ToolsSalesforce
AdTech • eCommerce • Food • Marketing Tech • Retail
The Specialist Purchasing role involves procuring equipment and managing budgets for new stores and renovations while ensuring compliance with company standards and vendor requirements.
Top Skills:
ExcelMicrosoft WordPurchase Order Software
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
