The Demand Generation Manager will create and execute multi-channel campaigns to generate leads, optimize performance, and work with teams to refine strategies.
The Company:
We understand that general purpose and generally intelligent robots are going to be built in our lifetimes. Not content to sit on the sidelines, we work efficiently towards this goal by combining human and artificial intelligence into something greater than the sum of its parts- a Tutor Intelligence.
Founded by MIT alumni and backed by the best investors in AI and robotics, Tutor is building the world's largest fleet of generally capable robot workers for American factories and warehouses.
The Role
As our Demand Gen Manager, you’ll be responsible for planning, executing, and optimizing multi-channel campaigns that generate qualified leads, accelerate pipeline, and drive revenue. You’ll work cross-functionally with marketing, sales, product, and operations to align messaging, offers, and targeting with our Ideal Customer Profile (ICP).
What You'll Do
- Own and execute the full-funnel demand generation strategy to hit monthly/quarterly pipeline goals
- Launch and manage multi-channel campaigns across paid media (LinkedIn, Google, retargeting), email, events, content syndication, and ABM
- Optimize campaign performance based on lead quality, conversion rates, and ROI
- Partner with sales to ensure MQL → SQL → Opportunity alignment and lead handoff workflows
- Work closely with content and design to develop targeted assets that support each stage of the funnel
- Build and manage marketing automation workflows (e.g., HubSpot or Marketo) and segment lists for personalized outreach
- Monitor performance metrics, report on KPIs (pipeline, CAC, CPL, conversion), and make data-backed decisions
- Collaborate with sales to refine messaging, personas, and GTM programs
What You'll Bring
- 3–5 years of B2B demand gen experience, ideally in SaaS, AI, robotics, supply chain or manufacturing tech
- Proven success driving qualified pipeline and revenue contribution in mid-market or enterprise segments
- Experience managing digital paid campaigns, email programs, and nurture flows
- Proficiency with marketing automation (HubSpot, Marketo, etc.) and CRM systems (Salesforce or Hubspot)
- Strong analytical mindset with experience in reporting and attribution
- Comfortable working cross-functionally in a fast-paced, high-growth environment
- Bonus: Familiarity with industrial buyers, ABM tools, and intent-based platforms (e.g., 6sense, Clearbit, RollWorks)
Top Skills
Hubspot
Marketo
Salesforce
Tutor Intelligence Watertown, Massachusetts, USA Office
80 Coolidge Hill Rd, Watertown, Massachusetts , United States, 02472
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