Build and run CloudLabs' demand generation engine across paid channels, SEO, content, webinars, and nurture. Own MQL-to-SQL funnel, HubSpot automation, lead scoring/routing, campaign execution for target segments, and report on CAC, pipeline contribution, and ROI while partnering with Product Marketing and Sales.
This is a remote position.
Location: Remote across India; may transition to onsite in the future
Shift: Overlap with US business hours
Know more about CloudLabs : CloudLabs: Hands-on Lab Platform for Training, POCs & Demo
Spektra Systems is looking for a Demand Generation Manager to fuel CloudLabs' next phase of growth. You will build and run the demand engine that turns CloudLabs' expanding market presence into a consistent flow of qualified pipeline - owning the full journey from awareness through to sales-ready opportunity.
Primary responsibilities:
- Own the demand generation engine across paid search and social, SEO, content distribution, webinars, and lifecycle nurture programmes.
- Carry marketing-sourced pipeline targets and own the MQL-to-SQL funnel, including the handoff process and SLAs with the sales team.
- Build and manage marketing automation, lead scoring, and routing in HubSpot.
- Design and execute segment-specific campaigns across CloudLabs' buyer groups: training providers, ISVs, system integrators, enterprise, and education.
- Report on CAC, pipeline contribution, and channel ROI — and continuously optimise spend based on what's working.
- Partner closely with Product Marketing on messaging and with Sales on lead quality standards.
Requirements
What you bring:
- 4+ years in B2B demand generation or growth marketing, ideally in SaaS or a technical/IT training-adjacent space.
- Hands-on expertise with marketing automation platforms (HubSpot preferred), paid media, and performance analytics.
- Proven pipeline contribution — be ready to talk numbers.
- A test-and-learn mindset with a strong command of funnel metrics.
Nice to have:
- Experience marketing to technical buyers or within the Microsoft partner and cloud ecosystem.
Note: Please apply if you're attracted to a dynamic, high-growth environment where you're actively involved in shaping customer outcomes and driving business growth. Responsibilities and expected skills are subject to level and years of experience.
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